Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media
By A Mystery Man Writer
Description
Upfield has relaunched spread brand I Can’t Believe It’s Not Butter in the UK, alongside updated packaging and a new addition.
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://i.ytimg.com/vi/rs-LI3fijqY/sddefault.jpg?sqp=-oaymwEmCIAFEOAD8quKqQMa8AEB-AHOBYAC4AOKAgwIABABGHIgXShEMA8=&rs=AOn4CLB565_nX4UIwhE3tGcuHHzgca-j3A)
I Can't Believe it's Not Butter! ad, 1987
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://www.foodbev.com/wp-content/uploads/2021/10/Flora.jpg)
Upfield Group launches Flora Plant B+tter spreadable - FoodBev Media
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://p16-sign-va.tiktokcdn.com/tos-maliva-p-0068/4a378cc61ee541b988b18198622657cc_1705427151~tplv-photomode-video-cover:480:480.jpeg?x-expires=1711605600&x-signature=EkXPiweQfjqygxRyikogO4dUYlo%3D)
Dessert with @Ed Matthews big up to him #beavo #bigup #2chew #eddmatth
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://p19-pu-sign-useast8.tiktokcdn-us.com/tos-useast5-avt-0068-tx/8f35201aca5d3ffdeef2c5d9864be3e6~c5_100x100.jpg?lk3s=30310797&x-expires=1711519200&x-signature=PTg3u1GMgPSG1o1dq7qRZuQrUas%3D)
Dessert with @Ed Matthews big up to him #beavo #bigup #2chew #eddmatth
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://i.pinimg.com/736x/86/8f/7c/868f7c196efbfe9e8e555d901e7cfd26.jpg)
Relaunched Harvest Cheweee Cereal Bars by Halo Foods
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://i.ytimg.com/vi/Qp4JQNzODxk/maxresdefault.jpg)
Butter Compartment: Heart Healthy Unskippable by I Can't Believe It's Not Butter!
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://dmrqkbkq8el9i.cloudfront.net/Pictures/1024x536/5/1/9/174519_icbinboriginal500gtd_300604.jpg)
Upfield revives I Can't Believe It's Not Butter brand name after two-year gap, News
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://www.foodbev.com/wp-content/uploads/2016/01/PCN-Orig350g_INT_150318_RGB.jpg)
Penotti launches new caramelised cookie spreads in the UK - FoodBev Media
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://i.ytimg.com/vi/37ficiqoE6U/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLA4_eyVuGL_bAn9Nq4bLnvC9Z2SqA)
I Can't Believe It's Not Butter Fabio Commercial (1996)
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://i.ytimg.com/vi/61UwdyuxMlE/hqdefault.jpg?sqp=-oaymwEmCOADEOgC8quKqQMa8AEB-AH-BIAC4AOKAgwIABABGGUgWChLMA8=&rs=AOn4CLCFGVNJWOwogoxTTqYlEMIkLXcWSg)
Butter Compartment: Heart Healthy Unskippable by I Can't Believe It's Not Butter!
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://www.upfield.com/-/media/Project/Upfield/Corporate/Upfield-Corporate/Company-page/Brand-Logos/IcantBelieve_Logo.png?h=128&iar=0&w=200&rev=b9232ef89e544ecb8a8996919bc7fc25)
Our Brands
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No Crumbs Left: Whole30 Endorsed, Recipes for Everyday Food Made Marvelous: Turner, Teri: 9781328557476: : Books
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://www.icantbelieveitsnotbutter.com/en/-/media/Project/Upfield/Brands/ICBIN/ICBIN-US/Assets/Our-Story/6.png?rev=9d2810c192cc4a2393520d45a3b8808b&w=1200)
ICBINB History I Can't Believe It's Not Butter
![Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media](https://www.foodbev.com/wp-content/uploads/2019/12/Pati-Coco-610x380.jpg)
News - Page 918 of 4655 - FoodBev Media
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Upfield revives I Can't Believe It's Not Butter brand name after two-year gap, News
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