Under Armour, I Will What I Want
By A Mystery Man Writer
Description
Our powerful campaign helped a major athletic brand reach a massive, untapped demographic: women.
![Under Armour, I Will What I Want](https://s3.amazonaws.com/assets.altony.co/thumbnails_alto_website_socialunderarmour_willbeatsnoise.jpg)
Under Armour Commercial ft. Gisele Bündchen - Case Study
Under Armour's viral campaign for the female market proved a winning strategy - The Washington Post
![Under Armour, I Will What I Want](https://cdn.vox-cdn.com/uploads/chorus_asset/file/3873390/UA_Bra_KV_H_Kelly.0.jpg)
Under Armour's New Sports Bras Will Help You Navigate the Problems of Womanhood - Racked
![Under Armour, I Will What I Want](https://thepatranilaproject.com/wp-content/uploads/2014/09/Airborne_with__abiolatv_and__UnderArmourWomen.__IWILLWHATIWANT.jpg)
Under Armour for Women - #IWillWhatIWant
![Under Armour, I Will What I Want](https://i.pinimg.com/736x/8f/49/3a/8f493a761e4ff7094198648937ad9482.jpg)
Kelley O'Hara, Under Armour, I will what I want global women's ad campaign
![Under Armour, I Will What I Want](https://enterprisewired.com/wp-content/uploads/2024/02/Untitled-2.jpg)
Under Armour's I Will What I Want Campaign: Empowering Women in Sports
![Under Armour, I Will What I Want](https://thepatranilaproject.com/wp-content/uploads/2014/09/UNDER_ARMOUR_IWILLWHATIWANT_09.04.2014_101.jpg)
Under Armour for Women - #IWillWhatIWant
![Under Armour, I Will What I Want](http://www.brookeobie.com/wp-content/uploads/2015/07/misty-copeland.jpg)
Misty Copeland's Powerful UnderArmour Campaign
![Under Armour, I Will What I Want](https://ewhabrandcommunication.files.wordpress.com/2015/10/04_d5-gisele_carousel_a-1133x637.jpg)
Under Armour – “Gisele Bundchen – I Will What I Want”
![Under Armour, I Will What I Want](https://d5prod.imgix.net/wp-content/uploads/2018/03/Image3_Football.jpg?auto=compress%2Cformat&q=90&ixlib=imgixjs-3.3.2)
Under Armour, I Will What I Want
![Under Armour, I Will What I Want](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2014%2F09%2Fgisele-bundchen-stars-in-under-armours-i-will-what-i-want-0.jpg?w=960&cbr=1&q=90&fit=max)
Gisele Bündchen Stars in Under Armour's I Will What I Want
![Under Armour, I Will What I Want](https://images-cdn.ispot.tv/ad/7CW4/default-large.jpg)
Under Armour TV Spot, 'Gisele Bündchen: I Will What I Want'
![Under Armour, I Will What I Want](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ccfa8ead634fe79f49a4863d3bbd048a/79977fafb925caa1d51217a02be5db0ac8c4e1fc36ceb7a5856afeac83f6a9bc0a5120986220fab3_rw_1920.png?h=4c17067f5108ef82f3ae40031e07c3bd)
John Barlolong Portfolio - I Will What I Want
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