Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)
By A Mystery Man Writer
Description
This three-part series from LatePost examines one of the most low-key fast fashion e-commerce brands in the world.
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://images.axios.com/dmgpCDAb5_viX6hykfzwqk7QAG8=/922x0:4580x3658/1080x1080/2024/02/01/1706800513664.jpg)
Shein denies that it's under Chinese cybersecurity review
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://i.ytimg.com/vi/R749tvznZMM/maxresdefault.jpg)
SHEIN: From Copycat to Defendant, Accused of Daily Plagiarism of
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://console.kr-asia.com/wp-content/uploads/2021/01/Shein1-1175x500.png)
Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://console.kr-asia.com/wp-content/uploads/2021/01/Shein2-1175x500.png)
Late Post, Author at KrASIA
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://i0.wp.com/thelowdown.momentum.asia/wp-content/uploads/2022/09/SHEIN1-e1662438262225.png?fit=1024%2C506&ssl=1)
Is SHEIN's success replicable? Off the Record: with Momentum Works and 01VC – Part 1 - The Low Down - Momentum Works
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://media.wired.com/photos/62714b994fd425eedd3780f1/1:1/w_1197,h_1197,c_limit/Backchannel_TA_220419_wired8539-v2.jpg)
Inside Shein's Sudden Rise: Fast, Cheap, and Out of Control
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://stpltrsrcscmnprdwus001.blob.core.windows.net/rsrcs/sk/images/shein-the-not-so-shining-growth-of-ultra-fast-fashion/10.4135_9781071932575-fig5.jpg)
Sage Business Cases - Shein: The (not so?) Shining Growth of Ultra-Fast Fashion
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://i.ytimg.com/vi/gWotBPtsulo/sddefault.jpg)
How Shein Built a $66B Fast-Fashion Empire
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F45fd626f-5f8c-40df-aaf0-4b002ebd0bfa_1456x834.png)
HWBI #56_쉬인, 새로운 소셜 네트워크 기회와 포파라치, 국내 엔터사 투자 기회, 펠로톤, 테스트밸리, 스트롱홀드, 바나프레소, Brex, Klarna, Vise, 토스뱅크, Tiger Global, SaaS, 저스틴 칸 실패기, a16z Future, Business Model by Lenny, 이승윤 래디쉬 대표
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://www.euromonitor.com/contentassets/7093785551d0402da0e382823df66876/imageao2kv.png?width=1024&quality=80)
How the Chinese Fast Fashion Brand Shein is Conquering the US Market
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://media.springernature.com/lw685/springer-static/image/chp%3A10.1007%2F978-981-99-1741-9_29/MediaObjects/541382_1_En_29_Fig4_HTML.png)
SHEIN: How Does the Most Mysterious 10 Billion-Dollar Company in China Achieve Overseas Growth?
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://media.springernature.com/lw685/springer-static/image/chp%3A10.1007%2F978-981-99-1741-9_29/MediaObjects/541382_1_En_29_Fig2_HTML.png)
SHEIN: How Does the Most Mysterious 10 Billion-Dollar Company in China Achieve Overseas Growth?
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://media.wired.com/photos/6271c0e73af1ff499f4191a3/master/w_2560%2Cc_limit/Backchannel_220419_wired8249.jpg)
Inside Shein's Sudden Rise: Fast, Cheap, and Out of Control
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fea2710e3-6f3a-425a-a0ad-88737168f9d0_1686x748.jpeg)
Shein and the Tech Cold War
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://ecommops.com/wp-content/uploads/2023/05/iStock-494973738-1024x683.jpg)
How Shein Became a $100B Brand By Leveraging Direct from China Fulfillment
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