The Resurgence of Purple in Branding, 2018-09-24
By A Mystery Man Writer
Description
In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years. Why has this color returned to mainstream consciousness and what is driving brands to actively engage with it? A History of Accidental . . .
In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years.
![The Resurgence of Purple in Branding, 2018-09-24](https://assets-global.website-files.com/5f59aa263c234bb74025de57/63ad1244274c6fc59c4d610b_PurpleLogos-11.png)
Purple Logo: The power of purple color in designing
![The Resurgence of Purple in Branding, 2018-09-24](https://upload.wikimedia.org/wikipedia/en/e/e5/Purple_Strategies_logo.png)
Purple Strategies - Wikipedia
![The Resurgence of Purple in Branding, 2018-09-24](https://brandingcompass.com/wp-content/uploads/2019/11/purple-fantasy-nature-645x180.jpg)
Color Theory, Purple for Logos and Marketing
![The Resurgence of Purple in Branding, 2018-09-24](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/blogs/9358/images/FrZV35TARbCUONF6iyI9_Power_Profile_copy_2.jpg)
Brand Color Psychology Series: Purple
![The Resurgence of Purple in Branding, 2018-09-24](https://media.springernature.com/m685/springer-static/image/art%3A10.1007%2Fs43546-022-00222-5/MediaObjects/43546_2022_222_Fig4_HTML.png)
Package design as a branding tool in the cosmetic industry: consumers' perception vs. reality
![The Resurgence of Purple in Branding, 2018-09-24](https://brandingcompass.com/wp-content/uploads/2019/11/best-purple-logos.jpg)
Color Theory, Purple for Logos and Marketing
![The Resurgence of Purple in Branding, 2018-09-24](https://brandingcompass.com/wp-content/uploads/2019/11/purple-logos-feminine-645x220.jpg)
Color Theory, Purple for Logos and Marketing
![The Resurgence of Purple in Branding, 2018-09-24](https://fabrikbrands.com/wp-content/uploads/What-Does-Purple-Signify-In-Branding-6.png)
Purple Brands: What Does Purple Signify In Branding?
![The Resurgence of Purple in Branding, 2018-09-24](https://static.wixstatic.com/media/92391d_fa08441400574140bd370d758b3769c9~mv2.jpg/v1/fill/w_960,h_386,al_c,lg_1,q_85/92391d_fa08441400574140bd370d758b3769c9~mv2.jpg)
The Resurgence of Purple in Branding
from
per adult (price varies by group size)