The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture
By A Mystery Man Writer
Description
For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.
![The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture](https://www.washingtonpost.com/wp-apps/imrs.php?src=https%3A%2F%2Fd1i4t8bqe7zgj6.cloudfront.net%2F02-23-2023%2Ft_4108f7f87e7042dab8540b7b2acf7e94_name_cakedbybabyk_still.jpg&w=960)
The new TikTok trend is convincing people not to buy things
![The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture](https://www.washingtonpost.com/wp-apps/imrs.php?src=https%3A%2F%2Fd1i4t8bqe7zgj6.cloudfront.net%2F02-23-2023%2Ft_f814c4f746ce42d2aee3117281d2ecb2_name_impactforgood_THUMB.jpg&w=960)
The new TikTok trend is convincing people not to buy things
Sophie Waitt on LinkedIn: #oneteamonedream
![The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture](https://beta.ctvnews.ca/national/lifestyle/2023/2/14/1_6273056/_jcr_content/root/responsivegrid/image.coreimg.jpeg/1676390935488/1-5823192.jpeg)
De-influencing': Closer look at an unlikely TikTok trend
![The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture](https://images-na.ssl-images-amazon.com/images/I/51cjpgGQjfL._AC_UL210_SR210,210_.jpg)
Influencer: The Power to Change Anything: Patterson, Kerry, Grenny, Joseph, Maxfield, David, McMillan, Ron, Switzler, Al: 9780071484992: Books
![The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture](https://www.washingtonpost.com/wp-apps/imrs.php?src=https%3A%2F%2Fd1i4t8bqe7zgj6.cloudfront.net%2F02-23-2023%2Ft_1bdbdb2a6f1146088ac7833a08f38c7c_name_overcoming_overspending_THUMB.jpg&w=960)
The new TikTok trend is convincing people not to buy things
![The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture](https://m.media-amazon.com/images/I/41SfOTj%2B7AL._SR600%2C315_PIWhiteStrip%2CBottomLeft%2C0%2C35_PIStarRatingFOURANDHALF%2CBottomLeft%2C360%2C-6_SR600%2C315_ZA1%252C671%2C445%2C290%2C400%2C400%2CAmazonEmberBold%2C12%2C4%2C0%2C0%2C5_SCLZZZZZZZ_FMpng_BG255%2C255%2C255.jpg)
Influencer: The New Science of Leading Change, Second Edition eBook : Grenny, Joseph, Patterson, Kerry, Maxfield, David, McMillan, Ron, Switzler, Al: : Kindle Store
![The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture](https://media.cnn.com/api/v1/images/stellar/prod/230530155915-04-influencers-deinfluencers-ruby.jpg?c=original)
Forget the influencers. Here come the 'deinfluencers
![The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture](https://www.pymnts.com/wp-content/uploads/2023/03/TikTok-influencer.jpg)
TikTok's 'Deinfluencing' Is Another Form of Influence
![The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/1272/cached.offlinehbpl.hbpl.co.uk/news/KMP/trends1Cropped.png)
Deinfluencing's popularity has grown among consumers – so why are marketers reluctant to embrace the trend?
Sophie Waitt on LinkedIn: #mhfa #mentalhealth #training #osteam
![The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture](https://propellerads.com/blog/wp-content/uploads/2023/04/PropellerAds_deinfluencing_trend_landingpage1.png)
Deinfluencing Trend Explained: How to Use It in Affiliate Marketing? - PropellerAds Blog
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