Tesco 'frustrated' at media spend being 'siphoned off' to protect brand reputation
By A Mystery Man Writer
Description
Tesco believes too much of its media spend is being “siphoned off” to ad tech instead of being used to reach customers in quality environments.
![Tesco 'frustrated' at media spend being 'siphoned off' to protect brand reputation](https://d28hgpri8am2if.cloudfront.net/book_images/onix/cvr9781982148843/philadelphia-fire-9781982148843_hr.jpg)
Philadelphia Fire, Book by John Edgar Wideman, Official Publisher Page
![Tesco 'frustrated' at media spend being 'siphoned off' to protect brand reputation](https://img.yumpu.com/36986766/1/500x640/flat-cash-funding-still-too-low-mortons-media-group-ltd.jpg)
Flat cash' funding still too low! - Mortons Media Group Ltd
![Tesco 'frustrated' at media spend being 'siphoned off' to protect brand reputation](https://marketingweek.imgix.net/content/uploads/2019/12/17114040/shutterstock_588970247-1.jpg?auto=compress,format&q=60&w=500&h=500)
Programmatic Advertising
![Tesco 'frustrated' at media spend being 'siphoned off' to protect brand reputation](https://external-preview.redd.it/QYnfZH9MPHOwsKG28I3cb4C7UscArhGnJ9dlD4bmaWw.jpg?auto=webp&s=28adfdd7b5657e40365af81427c7eb8cf89bf26a)
The RMT strike is on and the public must support it : r/unitedkingdom
![Tesco 'frustrated' at media spend being 'siphoned off' to protect brand reputation](https://i.dailymail.co.uk/1s/2022/08/19/17/61547855-0-image-a-12_1660928334108.jpg)
Tesco hit with more than 500 complaints after shoppers can't buy food - Daily Record, players max tesco
![Tesco 'frustrated' at media spend being 'siphoned off' to protect brand reputation](https://external-preview.redd.it/why-is-there-a-shortage-of-tomatoes-and-other-fruit-and-v0-yRlglxCLAyWFpDsPmTHZBWZ2KXYIpU0kezf3OWUStD4.jpg?auto=webp&s=b36244a6ddb609ffc049156168bf41c7836e1061)
Why is there a shortage of tomatoes and other fruit and vegetables in the UK? : r/unitedkingdom
![Tesco 'frustrated' at media spend being 'siphoned off' to protect brand reputation](https://static.tvtropes.org/pmwiki/pub/images/mayor_goodman_comic.png)
Villain with Good Publicity - TV Tropes
![Tesco 'frustrated' at media spend being 'siphoned off' to protect brand reputation](https://marketingweek.imgix.net/content/uploads/2024/02/12114142/michelob-messi.jpg?auto=compress,format&q=60&w=736&h=414)
Lack of transparency makes it hard to build trusted relationships with media agencies
![Tesco 'frustrated' at media spend being 'siphoned off' to protect brand reputation](https://static01.nyt.com/images/2022/03/13/magazine/13mag-dojacat-promo/13mag-dojacat-promo-facebookJumbo.jpg?year=2022&h=550&w=1050&s=4eb3adaa13bb89d7c268d588c47ed6584cd4f65b8ac4e9414c039dde526b5ac7&k=ZQJBKqZ0VN)
Is Doja Cat Uncancelable? - The New York Times
![Tesco 'frustrated' at media spend being 'siphoned off' to protect brand reputation](https://ceblog.s3.amazonaws.com/wp-content/uploads/2018/03/01113506/image48.jpg)
The 15 Second Rule: 3 Reasons Why Users Leave a Website
from
per adult (price varies by group size)