Sports Direct
By A Mystery Man Writer
Description
Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands.
The Group’s strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers.
We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands.
The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.
![Sports Direct](https://i.guim.co.uk/img/media/0c103682a83866efd19494c6e632f4e690f0477b/0_259_5307_3185/master/5307.jpg?width=465&dpr=1&s=none)
Sports Direct chairman criticises 'extreme campaign' as profits fall 57%, Frasers Group
![Sports Direct](https://d53bpfpeyyyn7.cloudfront.net/Pictures/2000xAny/1/7/2/1353172_IMG-20140523-00595.jpg)
Sports Direct reveals plans for new London superstore and gym, News
![Sports Direct](https://retail-focus.co.uk/wp-content/uploads/2023/03/Sports-Direct-Manchester-Flagship.jpg)
Frasers Group Launch New Sports Direct Flagship Store in Manchester - Retail Focus - Retail Design
![Sports Direct](https://www.hipersuper.pt/wp-content/uploads/2019/08/sports-direct-vng.jpg)
Sports Direct reabre em Gaia com nova morada e conceito - Hipersuper - Hipersuper
![Sports Direct](https://media.fashionnetwork.com/cdn-cgi/image/fit=contain,width=1000,height=1000/m/e9c5/242b/5eeb/4c95/1a8a/1a9d/0dec/21ab/f8af/27a8/27a8.jpg)
Sports Direct to order independent review of working practices
![Sports Direct](https://www.royalpriors.com/wp-content/uploads/2018/06/sports-direct.png)
Sports Direct - Royal Priors Shopping Centre
![Sports Direct](https://cdn.rt.emap.com/wp-content/uploads/sites/2/2023/05/15122946/Braehead-Sports-Direct-1024x683.jpg)
Sports Direct opens upsized store in Glasgow's Braehead centre
![Sports Direct](https://www.liverpool-one.com/wp-content/uploads/2022/04/Sports-Direct-Liverpool-ONE.jpg)
Sports Direct - Liverpool ONE
![Sports Direct](https://i2-prod.walesonline.co.uk/incoming/article27680495.ece/ALTERNATES/s1200c/0_BSR_080923_Sports_Direct.jpg)
Huge new branch of Sports Direct looks set to open in Cardiff - Wales Online
![Sports Direct](https://mahonpointsc.ie/wp-content/uploads/2021/11/Sports-Direct-Logo-White.png)
SPORTS DIRECT Mahon Point Shopping Centre
![Sports Direct](https://d53bpfpeyyyn7.cloudfront.net/Pictures/2000xAny/8/7/8/3112878_sportsdirectcardiff_578918.jpg)
Sports Direct launches new outdoor sports flagship store in Cardiff
![Sports Direct](https://i.guim.co.uk/img/media/e742d9a8d7a3e68c009a72b3c54a0d7978246fe0/0_0_3626_2176/master/3626.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=d61e16a8cd3d98cafa54dbf92f8c1af6)
Sports Direct expose shows the dark side of our presenteeism culture, Guardian sustainable business
Sports Direct to open larger stores in move away from smaller shops
![Sports Direct](https://www.theindustry.fashion/wp-content/uploads/2024/01/Sports-Direct.jpg)
Sports Direct upsizes at Belfast's Boucher Retail Park
from
per adult (price varies by group size)