Soma's smart bra helps women find the right size
By A Mystery Man Writer
Description
Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it slightly less awful to track down the right bra. The company is debuting its Somainnofit technology this week at CES, which includes a Bluetooth-connected bra that can measure women for fit and an app that can then suggest which bra styles and sizes will fit best.
Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it slightly less awful to track down the right bra. The company is debuting its Somainnofit technology this week at CES, which includes a Bluetooth-connected bra that can measure women for fit and an app that can then suggest which bra styles and sizes will fit best.
Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it
Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it slightly less awful to track down the right bra. The company is debuting its Somainnofit technology this week at CES, which includes a Bluetooth-connected bra that can measure women for fit and an app that can then suggest which bra styles and sizes will fit best.
Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it
![Soma's smart bra helps women find the right size](https://assets.teenvogue.com/photos/64123ae11824631c4e012294/16:9/w_2560%2Cc_limit/Comm_PlusSizeBras_Mar2023_HEADER.jpg)
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![Soma's smart bra helps women find the right size](https://www.soma.com/Product_Images/570260108_001_large.jpg)
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Shop Soma Intimates' perfectly fitting Women's intimate clothing, including bras, panties, shapewear, sleepwear, pajamas, the Vanishing Back® Bra and
![Soma's smart bra helps women find the right size](https://www.soma.com/Product_Images/1570310324_379_large.jpg)
Shop Women's Intimate Clothing - Bras, Panties, Sleepwear, Apparel & More - Soma
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Shop Soma Intimates' perfectly fitting Women's intimate clothing, including bras, panties, shapewear, sleepwear, pajamas, the Vanishing Back® Bra and
![Soma's smart bra helps women find the right size](https://www.soma.com/Product_Images/570077514_719_large.jpg)
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somaintimates (@SomaIntimates) / X
SomaInnofit™, Don't rely on arbitrary questions to measure your bra size. Our SOMAINNOFIT™ uses real measurements to find your perfect fit in seconds. Get yours now
![Soma's smart bra helps women find the right size](https://www.firstforwomen.com/wp-content/uploads/sites/2/2020/02/soma-innofit.png)
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![Soma's smart bra helps women find the right size](https://www.techlicious.com/images/health/somainnofit-ces-2019-700px.jpg)
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