DBApparel UK hired Sixty to promote lingerie brand Playtex to older women
By A Mystery Man Writer
Description
DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.
![DBApparel UK hired Sixty to promote lingerie brand Playtex to older women](https://i.ytimg.com/vi/7CLzu64a-B4/sddefault.jpg?sqp=-oaymwEmCIAFEOAD8quKqQMa8AEB-AH-BIAC4AOKAgwIABABGGUgVyhTMA8=&rs=AOn4CLAO6RYPnKsFtS6-zGA9LHq6j5qlDg)
1960s Playtex Bra and Girdle Commercials
![DBApparel UK hired Sixty to promote lingerie brand Playtex to older women](https://www.playtex.eu/on/demandware.static/-/Sites/en/dw8808d806/PLAYTEX/CMS/brand_history/section-2016-pe24-lg.png)
Playtex Brand History
Lingerie Insight May 2012, PDF, Bra
![DBApparel UK hired Sixty to promote lingerie brand Playtex to older women](https://mms.businesswire.com/media/20130702005336/en/374918/5/Playtex_Logo_hi-res.jpg?download=1)
Iconic Bra Brand Playtex Launches New “Be Uniquely You” Marketing Campaign Celebrating Women and Their Individuality
![DBApparel UK hired Sixty to promote lingerie brand Playtex to older women](https://creativereview.imgix.net/content/uploads/2023/05/vestiaire-collective-3.jpg?auto=compress,format&q=60&w=1200&h=903)
Vestiaire Collective: Long Live Fashion campaign
![DBApparel UK hired Sixty to promote lingerie brand Playtex to older women](https://mms.businesswire.com/media/20130702005336/en/374919/5/Playtex_Bras_-_Be_Uniquely_You_ad_campaign_photo_hi-res.jpg)
Iconic Bra Brand Playtex Launches New “Be Uniquely You” Marketing Campaign Celebrating Women and Their Individuality
![DBApparel UK hired Sixty to promote lingerie brand Playtex to older women](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/743/cached.offlinehbpl.hbpl.co.uk/news/OMC/C40CF195-F5F1-7D0E-B3A1E3A0BD1CCEF9.jpg)
Lingerie brand Playtex rebrand targets over-50s
![DBApparel UK hired Sixty to promote lingerie brand Playtex to older women](https://m.media-amazon.com/images/I/81mBUJpuvNL._AC_UY350_.jpg)
Playtex Women's Super Look Light Shaping Full Brief, Beige, Medium : : Clothing, Shoes & Accessories
![DBApparel UK hired Sixty to promote lingerie brand Playtex to older women](https://www.theindustry.fashion/wp-content/uploads/2024/02/INDX-Intimate-Apparel-Feb-24-Laura-Magee-buyer-for-Ulster-Stores.jpg)
Show review: No sign of an uplift at INDX Intimate Apparel
![DBApparel UK hired Sixty to promote lingerie brand Playtex to older women](https://www.playtex.co.uk/on/demandware.static/-/Sites-playtex-master/default/dw5a41532b/P0A6AC1-0EU_01_front_zoom.jpg)
Essential Elegance Lingerie
![DBApparel UK hired Sixty to promote lingerie brand Playtex to older women](https://www.playtex.co.uk/on/demandware.static/-/Sites-playtex-master/default/dw08394941/P07I8C1-0EX_03_front_set.jpg)
Lingerie on Sale
Lingerie brand Playtex rebrand targets over-50s
from
per adult (price varies by group size)