How Jonathan Simkhai Morphed into a Major American Brand
By A Mystery Man Writer
Description
As the burgeoning brand master introduces denim and starts growing his global brand, we check in with an Observer favorite.
![How Jonathan Simkhai Morphed into a Major American Brand](https://observer.com/wp-content/uploads/sites/2/2017/12/gettyimages-476707050.jpg?quality=80&crop=0px%2C0px%2C3000px%2C2250px&resize=300%2C225)
oceans 8 Observer
Wise buys: the fashion buyers turned brands
![How Jonathan Simkhai Morphed into a Major American Brand](https://cfda.imgix.net/2016/08/Jonathan-Simkhai-Headshot-Option-1.jpg?w=1200&h=600&fit=crop&crop=faces,entropy)
Jonathan Simkhai, Members
![How Jonathan Simkhai Morphed into a Major American Brand](https://www.hollywoodreporter.com/wp-content/uploads/2018/07/jonathan_simkhai_store_opening_3_embed.jpg?w=928)
Designer Jonathan Simkhai Cozies Up to Hollywood
![How Jonathan Simkhai Morphed into a Major American Brand](https://observer.com/wp-content/uploads/sites/2/2016/12/gettyimages-577293282.jpg?quality=80&w=300&h=225&crop=1)
Anna Wintour News
![How Jonathan Simkhai Morphed into a Major American Brand](https://u-mercari-images.mercdn.net/photos/m54351436144_7.jpg?1675644647)
Jonathan Simkhai - Sweaters
The Business of Fashion on LinkedIn: Inside Jonathan Simkhai's Rebrand
![How Jonathan Simkhai Morphed into a Major American Brand](https://imageio.forbes.com/specials-images/imageserve/60ae69a53b29e2ded6babc97/0x0.jpg?format=jpg&crop=1874,1054,x0,y260,safe&height=900&width=1600&fit=bounds)
Creative In Conversation: Jonathan Simkhai On Designing For Longevity
![How Jonathan Simkhai Morphed into a Major American Brand](https://www.hollywoodreporter.com/wp-content/uploads/2018/07/jonathan_simkhai_store_opening_1_embed.jpg?w=928)
Designer Jonathan Simkhai Cozies Up to Hollywood
![How Jonathan Simkhai Morphed into a Major American Brand](https://footwearnews.com/wp-content/uploads/2023/12/adidas-urban-square-mall.jpg)
Retail News: Openings & Closings 2023 – Fonjep News
![How Jonathan Simkhai Morphed into a Major American Brand](https://observer.com/wp-content/uploads/sites/2/2017/05/screen-shot-2017-05-02-at-11-57-11-am.png?crop=0px%2C0px%2C590px%2C443px&resize=300%2C225&quality=80)
Blake Lively
![How Jonathan Simkhai Morphed into a Major American Brand](https://assets.vogue.com/photos/5f2878752eab2399258d5ffa/1:1/w_1968,h_1968,c_limit/Copy%20of%20SIMKHAI_01_0187.jpg)
Jonathan Simkhai Starts His Second Decade With a New Focus on Sustainability
Designer Jonathan Simkhai relocates his business to L.A., opens first retail store on La Cienega - Los Angeles Times
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