Ship my Pants — The Strategy Behind Kmart's Edgy Commercial
By A Mystery Man Writer
Description
Kmart has reinvented the Blue Light Special and it’s… well, a bit blue. Perhaps too blue for traditional television and that’s part of the unique strategy. The original discount department store has pulled a little sophomoric potty humor out of isle ten in hopes of gaining more attention in a retail marketplace dominated…
![Ship my Pants — The Strategy Behind Kmart's Edgy Commercial](http://ncfm.org/wp-content/uploads/2011/05/dufuss-2-695x1024.png)
Anti-Male Media Bias National Coalition For Men (NCFM)
![Ship my Pants — The Strategy Behind Kmart's Edgy Commercial](https://beloved-brands.com/wp-content/uploads/2020/02/Creative-Advertising-Decisions-Class-9-Extract-3.001.jpeg)
Advertising must capture attention or it is a waste of money
![Ship my Pants — The Strategy Behind Kmart's Edgy Commercial](https://www.usatoday.com/gcdn/media/USATODAY/GenericImages/2013/04/15/pants001-1_1.jpg)
Kmart's 'ship my pants' ad causes shockwaves and smiles
![Ship my Pants — The Strategy Behind Kmart's Edgy Commercial](https://media.cnn.com/api/v1/images/stellar/prod/130524084247-mxp-kmart-big-gas-discounts-ad-00002510.jpg?c=original)
Kmart's sequel to 'ship my pants' ad
![Ship my Pants — The Strategy Behind Kmart's Edgy Commercial](https://i.ytimg.com/vi/-RWzd3Q-Qtg/maxresdefault.jpg)
Kmart's “Show Your Joe” — How DraftFCB Created More Than Just a
![Ship my Pants — The Strategy Behind Kmart's Edgy Commercial](https://i.cbc.ca/1.2894950.1420869478!/fileImage/httpImage/image.jpg_gen/derivatives/original_780/benny-bell-crop.jpg)
Controversy Advertising
![Ship my Pants — The Strategy Behind Kmart's Edgy Commercial](https://media11.s-nbcnews.com/i/mpx/2704722219/2024_02/1707658297163_tdy_sun_focus_sports_arenas_240211_1920x1080-6076nw.jpg)
Say what? Kmart's new 'Ship My Pants' ad goes viral
![Ship my Pants — The Strategy Behind Kmart's Edgy Commercial](https://p16-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/oEJf3CA4EvIpAtiamtHiPI7jystd1zXNhAhwAB~tplv-photomode-video-cover:480:480.jpeg?x-expires=1711382400&x-signature=6UnKuZJVPrxVZMEFLzs0s5wQlaA%3D)
An old Kmart ad promoting their free shipping service caused quite
![Ship my Pants — The Strategy Behind Kmart's Edgy Commercial](https://i.ytimg.com/vi/oOZjaFfciss/sddefault.jpg)
Kmart's Edgy 'Ship My Pants' Ad Goes Viral
![Ship my Pants — The Strategy Behind Kmart's Edgy Commercial](https://image.isu.pub/130809145834-a16e46a49cbcdf23bd1671f143a54af2/jpg/page_1.jpg)
Greater Fort Wayne Business Weekly - Aug. 9, 2013 by KPC Media
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