Victoria's Secret enters the wearables market with a high-tech bra
By A Mystery Man Writer
Description
The lingerie giant is moving into the world of wearable tech with its Incredible sports bra.
![Victoria's Secret enters the wearables market with a high-tech bra](https://s.yimg.com/ny/api/res/1.2/8t4gQGZMjAIJk2R4wJX8dg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTk2Mg--/https://s.yimg.com/uu/api/res/1.2/4TpNXnQIY4HJ_G7R6GvbvQ--~B/aD01OTQ7dz0zOTU7YXBwaWQ9eXRhY2h5b24-/http://41.media.tumblr.com/5fb3447163ef590c0f0e7a09d5de8509/tumblr_inline_nxmvz4LIvt1tcrvtq_540.jpg)
The 2015 Victoria's Secret Fashion Show: A $2 Million Bra, Caitlyn Jenner, Angel Wings & Lots of Lingerie
![Victoria's Secret enters the wearables market with a high-tech bra](https://s1.r29static.com/bin/entry/6cb/720x932,85/1886551/image.webp)
Victoria Secret Fashion Show Shop Balmain Collection
Victoria's Secret is pushing a new kind of bra to solve its 'image problem
![Victoria's Secret enters the wearables market with a high-tech bra](https://i0.wp.com/fitisafeministissue.com/wp-content/uploads/2021/05/womens_white_bra_on_white_textile-scopio-25702c38-17b9-4ac5-a136-db0d1cfde2fa.jpg?ssl=1)
bras – FIT IS A FEMINIST ISSUE
![Victoria's Secret enters the wearables market with a high-tech bra](https://sourcingjournal.com/wp-content/uploads/2014/12/victoriassecret.jpg?w=390&h=220&crop=1)
Victoria's Secret Unveils Heart-Rate Sensing Bra
![Victoria's Secret enters the wearables market with a high-tech bra](https://image.cnbcfm.com/api/v1/image/107019003-1645622698190-victorias-secret-love-cloud-2022-collection-hi-res.jpg?v=1645622764&w=1920&h=1080)
Victoria's Secret is leaning into comfort and women are taking notice
![Victoria's Secret enters the wearables market with a high-tech bra](https://www.dispatch.com/gcdn/authoring/2011/09/01/NCOD/ghows-OH-78d12eea-0c63-4561-a520-a4d009292196-6fc7e76c.jpeg?crop=2047,1157,x0,y153&width=2047&height=1157&format=pjpg&auto=webp)
Victoria's Secret set to relaunch sports line
![Victoria's Secret enters the wearables market with a high-tech bra](https://ychef.files.bbci.co.uk/1280x720/p0ggqqfp.jpg)
The return of a divisive lingerie brand
![Victoria's Secret enters the wearables market with a high-tech bra](https://www.verywellfit.com/thmb/BPl74Bb43mihcB6qXbJeEb305po=/fit-in/1500x2667/filters:no_upscale():max_bytes(150000):strip_icc()/vwt-sports-bra-test-shefit-low-impact-private-004-29941f3a6c3b4081894fc8fa345e4698.jpeg)
The 16 Best Zip-Front Sports Bras of 2024, Tested and Reviewed
![Victoria's Secret enters the wearables market with a high-tech bra](https://tashamillergriffith.files.wordpress.com/2017/11/silk-watson-bra-1.jpg?w=869)
make your own Tasha Miller Griffith
![Victoria's Secret enters the wearables market with a high-tech bra](https://www.cloudcomputing-news.net/wp-content/uploads/sites/2/2024/01/victorias-secret-bras-thats-our-thing-march-2023-floral-embroidery-cap-sleeve-corset-top-panty-teddy-slip-hi-res-scaled.jpg)
Victoria's Secret to create AI-powered shopping experiences with Google Cloud
![Victoria's Secret enters the wearables market with a high-tech bra](https://ichef.bbci.co.uk/images/ic/480xn/p0ggqp2y.jpg.webp)
The return of a divisive lingerie brand
![Victoria's Secret enters the wearables market with a high-tech bra](https://uploads.dailydot.com/b35/f6/V417837_OM_B.jpg?auto=compress&fm=pjpg)
Victoria's Secret enters the wearables market with a high-tech bra
![Victoria's Secret enters the wearables market with a high-tech bra](https://media.dcrainmaker.com/images/2018/01/DSC_8459.jpg)
Spire: These activity tracking sensors attach to your underwear
from
per adult (price varies by group size)