STAX founders Don Robertson and Matilda Murray share secrets to
By A Mystery Man Writer
Description
How do you create enough hype around a brand to completely sell out of a collection in 60 seconds flat?
Stax founders Don Robertson and Matilda Murray made 'every mistake
Stax: Inclusivity so important for Aussie label new launch
Stax: Inclusivity so important for Aussie label new launch
STAX activewear founders started the $50 million brand taking over
![STAX founders Don Robertson and Matilda Murray share secrets to](https://i.dailymail.co.uk/1s/2021/04/26/23/42221860-9511371-The_co_founder_of_a_popular_activewear_company_worn_by_celebriti-m-2_1619475731089.jpg)
Co-founder of activewear label STAX Matilda Murray denies singing
matildamurray__ left her 9-5 recruiting job in 2019 to team up
STAX activewear founders started the $50 million brand taking over
STAX activewear founders started the $50 million brand taking over
STAX activewear founders started the $50 million brand taking over
![STAX founders Don Robertson and Matilda Murray share secrets to](https://i.dailymail.co.uk/1s/2021/11/19/04/50690353-10210811-Seeking_a_new_opportunity_to_grow_the_brand_further_the_duo_move-a-36_1637297062520.jpg)
How STAX founders went from being in debt to turning over $30
![STAX founders Don Robertson and Matilda Murray share secrets to](https://i.dailymail.co.uk/1s/2022/03/18/01/55496183-10625265-The_founders_behind_luxe_activewear_brand_STAX_have_turned_over_-a-26_1647568552786.jpg)
STAX activewear launch new 'premium' collection and earn $1million
from
per adult (price varies by group size)