Rewards Case Study: LEGO VIP Rewards Program
By A Mystery Man Writer
Description
LEGO VIP is a rewards program from LEGO aimed to make every customer that joins their program feel like a VIP with meaningful rewards.
From LEGOLAND to The Lego Movie to the pain you feel when you step on a small piece, LEGOs are everywhere. And they have been around since 1958. LEGO produces an average of 36 billion pieces a year. Simply, LEGO is a huge brand with a global reach, unlike any other toy for boys and girls and most recently for adults. With such a passionate fanbase and a deep history, LEGO realized they had a fantastic opportunity to harness that enthusiasm to create an even better customer experience for all cu
From LEGOLAND to The Lego Movie to the pain you feel when you step on a small piece, LEGOs are everywhere. And they have been around since 1958. LEGO produces an average of 36 billion pieces a year. Simply, LEGO is a huge brand with a global reach, unlike any other toy for boys and girls and most recently for adults. With such a passionate fanbase and a deep history, LEGO realized they had a fantastic opportunity to harness that enthusiasm to create an even better customer experience for all cu
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