Rebrand or Rehabilitation? The A&F Story
By A Mystery Man Writer
Description
![Rebrand or Rehabilitation? The A&F Story](https://fortune.com/img-assets/wp-content/uploads/2022/03/20220303_mcgarvey_fortune_15341.jpg?resize=1200,600)
How CEO Fran Horowitz made Abercrombie & Fitch cool again
Fran Horowitz's Instagram, Twitter & Facebook on IDCrawl
![Rebrand or Rehabilitation? The A&F Story](https://akns-images.eonline.com/eol_images/Entire_Site/2022231/rs_1200x1200-220331114526-1200--fitch1.jpg?fit=around%7C1080:1080&output-quality=90&crop=1080:1080;center,top)
Abercrombie & Fitch is Getting the Netflix Documentary Treatment
![Rebrand or Rehabilitation? The A&F Story](https://imageio.forbes.com/specials-images/imageserve/62432721156a8bdb3c401fcb/0x0.jpg?format=jpg&crop=3998,2248,x0,y106,safe&height=900&width=1600&fit=bounds)
Abercrombie Teaches A Master Class In Reinvention
Fran Horowitz's Instagram, Twitter & Facebook on IDCrawl
The Rise and Fall and Rise Again of Abercrombie & Fitch
![Rebrand or Rehabilitation? The A&F Story](https://www.shutterstock.com/image-vector/al-initial-logo-ampersand-monogram-260nw-334963166.jpg)
Af Initial Logo Ampersand Monogram Logo Stock Vector, 46% OFF
![Rebrand or Rehabilitation? The A&F Story](https://images.ctfassets.net/7so8go2zrvbw/3CZsjOUjUr8JFPuOFh6ZHd/a1c4cbf58c0356f52b78d55a3ba4e3fe/Frame_1000x709__7_.png?w=800&h=567&q=95&fm=png)
Rebrand or Rehabilitation? The A&F Story
![Rebrand or Rehabilitation? The A&F Story](https://www.retailtouchpoints.com/wp-content/uploads/2017/02/32bdf573a55021ff814729ce54f77fdd-300x300.jpg)
What Abercrombie & Fitch Could Teach Retailers About Rebranding - Retail TouchPoints
![Rebrand or Rehabilitation? The A&F Story](https://assets-global.website-files.com/5dfd2203d08cf403964198c2/6283753b99bfd3260b073204_6282b915390b4c4c8d79f8f4_ik0Q4clfOaxC8tKR2Mx1fIoiyca6EdzulLxrWu8yPmW06DCgpegvpdAW8FmlOl14-E73XJ8x8xAI7-zI8Rv6hK7zaz-5A672-tQe3B-JAfjsHWzGMl4wqfU983ULu4QB8GJMCRs6.jpeg)
Abercrombie & Fitch's approach to marketing: Then and now
from
per adult (price varies by group size)