Why Is Carhartt so Popular? From Workwear Brand to Fashion Trend
By A Mystery Man Writer
Description
Carhartt sits at an unusual place in the fashion world: streetwear fans love it and so do ranchers — and it's paying off for the Detroit-based brand.
![Why Is Carhartt so Popular? From Workwear Brand to Fashion Trend](https://miro.medium.com/v2/resize:fit:800/1*JvTf2cOYQJxepU-SW7jbOA.png)
A Deep Dive on the Carhartt Brand, by Jeff Swystun
![Why Is Carhartt so Popular? From Workwear Brand to Fashion Trend](https://media.gq-magazine.co.uk/photos/63d10f6c78e066f71c14828f/1:1/w_1263,h_1263,c_limit/Screenshot%202023-01-25%20at%2011.15.39.png)
The curious case of the sudden Carhartt boom
from
per adult (price varies by group size)