Victoria's Secret Pink is a Brilliant Strategy, Is Your Brand
By A Mystery Man Writer
Description
The Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women. Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection of “loungewear” (sweatpants, T-shirts, pajamas) []
![Victoria's Secret Pink is a Brilliant Strategy, Is Your Brand](https://www.columbusceo.com/gcdn/presto/2022/10/25/NCOC/3e75e86b-47a5-458a-8dd1-e3c3754d19e2-ceo_fall22_donnajames_01.jpg?crop=2199,1237,x0,y93&width=2199&height=1237&format=pjpg&auto=webp)
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Victoria's Secret Careers Careers Homepage
![Victoria's Secret Pink is a Brilliant Strategy, Is Your Brand](https://www.victoriassecretandco.com/sites/g/files/knoqqb84111/themes/site/nir_pid4246/dist/images/new-esg/reports/2023-08-31%20VS&Co_ESG_Materiality%20&%20Strategy%20Report%20Button.jpg)
Consciously Designing Positive Change
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Why Victoria Secret's Pink business has struggled
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