Peloton the rebrand: High end exercise bike maker says it's now a health company for all
By A Mystery Man Writer
Description
Peloton is undergoing a significant rebrand, dumping its identity as a seller of luxury exercise bikes and equipment to heath technology for all.
![Peloton the rebrand: High end exercise bike maker says it's now a health company for all](https://image.cnbcfm.com/api/v1/image/106307782-1576865305692gettyimages-1189629064.jpeg?v=1599748807&w=929&h=523&vtcrop=y)
Peloton looks to commercial businesses like hotels for new growth
![Peloton the rebrand: High end exercise bike maker says it's now a health company for all](https://www.leisureopportunities.co.uk/images/2023/HIGH351340_882423_989042.jpg)
Peloton plans to reinvent itself as part of major rebrand
Dan Giuliani on LinkedIn: Want to know why this strategy didn't
![Peloton the rebrand: High end exercise bike maker says it's now a health company for all](https://i.dailymail.co.uk/1s/2022/08/24/15/61686027-0-image-a-12_1661350130650.jpg)
Peloton strikes deal with to sell its fitness equipment and
![Peloton the rebrand: High end exercise bike maker says it's now a health company for all](https://www.wpri.com/wp-content/uploads/sites/23/2023/05/645d1bbd2b8ef9.95109830.jpeg?strip=1)
Peloton the rebrand: High end exercise bike maker says it's now a
![Peloton the rebrand: High end exercise bike maker says it's now a health company for all](https://www.sent-trib.com/wp-content/uploads/2023/05/131342322_web1_131342322-da736670f9004836a214a2e32b7d214b.jpg)
Book Review: In 'Brave the Wild River,' the true story of 2
![Peloton the rebrand: High end exercise bike maker says it's now a health company for all](https://qtxasset.com/quartz/qcloud2/media/image/PelotonBikeUpcloseLogo-960.jpg?VersionId=uoYpMSCfZKYHfa9swQ6YHVKpaKi7XhpU)
Peloton Plans Brand Relaunch, Reports 22 Percent Revenue Decrease
![Peloton the rebrand: High end exercise bike maker says it's now a health company for all](https://www.modernretail.co/wp-content/uploads/sites/5/2019/12/Screen-Shot-2019-12-05-at-4.34.52-PM.png?w=1030&h=609&crop=1)
New cultural schadenfreude': Peloton's ad crisis highlights
![Peloton the rebrand: High end exercise bike maker says it's now a health company for all](https://www.telegraph.co.uk/content/dam/health-fitness/2023/01/10/TELEMMGLPICT000321593701_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpeg?imwidth=480)
The best exercise bikes for 2024, tried and tested
from
per adult (price varies by group size)