Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online
By A Mystery Man Writer
Description
‘If old-fashioned underwear makes you squirm, switch to Jockey.’ That was the pitch from clothing manufacturer Lane Walker Rudkin when it began marketing the Jockey Y-front to New Zealand men on 16 March 1940.
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/styles/fullsize/public/images/fernside-war-memorial.jpg?itok=qLWgXJyc)
Fernside Memorial Hall NZHistory, New Zealand history online
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/styles/fullsize/public/st-andrews-howick.jpg?itok=EgIc_aMg)
St Andrew's Church memorials, Howick
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/styles/fullsize/public/opera-house-wellington.jpg?itok=p1TWCv1Y)
Opera House strike meeting poster NZHistory, New Zealand history
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/images/1st-contingent-karori.jpg)
First Contingent leaves Karori NZHistory, New Zealand history online
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/styles/fullsize/public/images/asher-brothers.jpg?itok=V9XrNd6R)
Albert and Ernest Asher NZHistory, New Zealand history online
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://cantage.files.wordpress.com/2024/02/cantage-ndf-aranz-event-poster-feb-28-2024.jpg)
Projects Cantage - Canterbury Heritage
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/army-service-corps-1918.jpg)
New Zealand cooks prepare a meal for troops
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://cantage.files.wordpress.com/2024/03/img_3076.jpg)
Uncategorized Cantage - Canterbury Heritage
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/images/hadfield-group.jpg)
Birth of an Olympic rowing tradition
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://www.andersonswanganui.co.nz/user/images/1128.jpg?t=2010221252)
Y-Front Midway - BRANDS-MENS-JOCKEY : Andersons / Noire - Jockey
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/images/stories/cent/cent-060.jpg)
Centennial Exhibition Certificate of Attendance
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/images/stories/crete/crete-001.jpg)
New Zealand machine gunners on Crete
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/rotorua-memorial-hero.jpg)
Rotorua Citizens War Memorial NZHistory, New Zealand history online
from
per adult (price varies by group size)