A Strategic Mistake That Still Haunts JC Penney
By A Mystery Man Writer
Description
A strategic mistake made six years ago by celebrity CEO Ron Johnson continues to haunt popular retailer JC Penney, as evidenced by the ongoing sluggish sales growth and store closings that have made the company smaller—a fraction of what it once was.
![A Strategic Mistake That Still Haunts JC Penney](https://d20ohkaloyme4g.cloudfront.net/img/document_thumbnails/fd4cd4f0632ea24e8319b245957c2b1e/thumb_1200_1553.png)
Failed Leadership - Darryl Speights, BA J. Penny and Ron Johnson
![A Strategic Mistake That Still Haunts JC Penney](https://3.bp.blogspot.com/-GdlIt0j1fnw/WyUyejJQmJI/AAAAAAAAdyo/XMY5a5AG2owu2C6Uy2vNVGQWoFd3lAufACLcBGAs/s1600/Framework%2B5%2B-%2BData%2BAnalytics.png)
Framework 5 Dữ liệu và Phân tích (Data & Analytics)
![A Strategic Mistake That Still Haunts JC Penney](https://imageio.forbes.com/blogs-images/marketshare/files/2012/06/300px-2011JCPenneyPNG7.png?height=109&width=300&fit=bounds)
JC Penney's Epic Rebranding Fail
3 Business Lessons From JCPenney's Failure
![A Strategic Mistake That Still Haunts JC Penney](https://imageio.forbes.com/specials-images/imageserve/5f21b8995d386d341138c18c/U-S--TEXAS-COVID-19-J-C--PENNEY-CLOSING-STORES/960x0.jpg?format=jpg&width=960)
Why JCPenney's Lost Decade Jeopardizes Its Future
![A Strategic Mistake That Still Haunts JC Penney](https://wwd.com/wp-content/uploads/2023/05/2022-marc-rosen-1.jpeg?w=300)
JCPenney's CEO Talks Strategy
![A Strategic Mistake That Still Haunts JC Penney](https://ebrary.net/htm/img/27/1575/233.png)
A Multi-dimensional Clustering on Fuzzy Metrics to Classify CPG
![A Strategic Mistake That Still Haunts JC Penney](https://preview.redd.it/hkuds9mthxi21.jpg?auto=webp&s=996462f9976c0fdcb681515f620de14ecfeab1d3)
JCPenney, Sears, Macy's and Kohl's sued for fake 'sales' : r/Frugal
J. C. Penney's Martha Stewart Mistake
![A Strategic Mistake That Still Haunts JC Penney](https://ebrary.net/htm/img/27/1575/230.png)
A Multi-dimensional Clustering on Fuzzy Metrics to Classify CPG
![A Strategic Mistake That Still Haunts JC Penney](https://i0.wp.com/fourweekmba.com/wp-content/uploads/2021/07/what-happened-to-jcpenney.png?fit=2560%2C1931&ssl=1)
What happened to JCPenney? - FourWeekMBA
Done Chasing Millennials, J.C. Penney Tries to Win Back Moms - WSJ
![A Strategic Mistake That Still Haunts JC Penney](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB9-10n_i888I0m8PnFTxZMK1UcNU_wHiVDPvCqR4iJ2jRg4hDO6ic7Jf2qUGBTGGV-6AQ3PUJ4s0QC8QFg03wmnCmmuiCGG4GWg33KqZmmHVTqi6vavP8DMpGjYUrWoIZfayqnG-X4LoTK07IKzJZ-Vj_HwQT78oW5LXwo59re3EFygoLurb4Rl-AhO8/s1068/Screenshot%202023-12-11%20at%208.04.24%E2%80%AFPM.png)
theswca blog: 2023
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