100-year-old bra brand Maidenform is going after younger customers - Glossy
By A Mystery Man Writer
Description
M's products are priced $5.50-$40, compared to Maidenform's prices of $40-$55. The low price point was an essential part of targeting Gen-Z shoppers, according to Jane Newman, chief design officer of global innerwear at Maidenform’s parent company, HanesBrands. For its part, Maidenform's core shopper base is 24 and up.
![100-year-old bra brand Maidenform is going after younger customers - Glossy](https://www.maidenform.com/images/catalog/catalog/product/H/N/HNS_DM2302/HNS_DM2302_StarlightBlue_Front.jpg?width=330&quality=100&bg-color=255,255,255)
Women's Bras – Comfortable Underwire, T-shirt Bras, Push-Up Bras and More at Maidenform
![100-year-old bra brand Maidenform is going after younger customers - Glossy](https://ae01.alicdn.com/kf/H41fbf4083d384e55bf5e9fcb58b7a966J/100-Pure-Silk-bra-Women-Fashion-lady-bras-for-women-Wireless-seamless-padded-push-up-bralette.jpg)
100% Pure Silk bra Women Fashion lady bras for women Wireless seamless padded push up bralette bralet bralett - AliExpress
![100-year-old bra brand Maidenform is going after younger customers - Glossy](https://www.instyle.com/thmb/f9_09_U4SGvaabVpoCA4IDxXVSE=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/maidenform-one-fab-fit-underwire-bra-white-fd9277f8acdf4249a057b516e5655be5.jpg)
Shoppers Say This 58%-Off Maidenform Bra Makes Them Feel Sexy
![100-year-old bra brand Maidenform is going after younger customers - Glossy](https://www.instyle.com/thmb/TTR1pkH4MhbDdQzUM7goPURXePM=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/072023-maidenform-bra-social-2a05086688054ac7944064ee5b3d24fa.jpg)
Shoppers Say This 58%-Off Maidenform Bra Makes Them Feel Sexy
![100-year-old bra brand Maidenform is going after younger customers - Glossy](https://i.pinimg.com/736x/5b/6b/4d/5b6b4df8f846735f21c0272e534a6f47.jpg)
I dreamed Maidenform bras, Vintage bra, Maidenform
10 Best Bras for Older Women That Are All About Shape, Comfort, and Support
![100-year-old bra brand Maidenform is going after younger customers - Glossy](https://hips.hearstapps.com/vader-prod.s3.amazonaws.com/1626800522-41vB0FUVsL._SL500_.jpg?crop=1xw:1.00xh;center,top&resize=980:*)
18 Most Comfortable Bras of 2024 for Support and Lift
![100-year-old bra brand Maidenform is going after younger customers - Glossy](https://i.ebayimg.com/images/g/5UsAAOSwvwZjGPlv/s-l1600.jpg)
1971 women's Maidenform seen less bra no seams vintage ad
![100-year-old bra brand Maidenform is going after younger customers - Glossy](https://149522020.v2.pressablecdn.com/wp-content/uploads/2011/01/2a34d8_90aa29b66e754031943d1dfe8810e1b5mv2.jpg)
The Bra That Fit the 20th Century – PRINT Magazine
![100-year-old bra brand Maidenform is going after younger customers - Glossy](https://www.maidenform.com/media_176abbb4dc478d7d9b27d10ac379686cc7fbc7c38.jpeg?width=750&format=jpeg&optimize=medium)
Women's Bras – Comfortable Underwire, T-shirt Bras, Push-Up Bras and More at Maidenform
from
per adult (price varies by group size)