Lululemon gave out $98k worth of leggings—here's how and why
By A Mystery Man Writer
Description
The brand decided that showing, not telling, was the best way to counter dupe culture.
Christian Jurinka posted on LinkedIn
![Lululemon gave out $98k worth of leggings—here's how and why](https://cdn.sanity.io/images/bl383u0v/production/24d982d2238450d26b535997173222d6a0112efc-8192x5464.jpg?rect=0,581,8192,4301&w=1200&h=630&q=70&fit=crop&auto=format)
Lululemon gave out $98k worth of leggings—here's how and why
![Lululemon gave out $98k worth of leggings—here's how and why](https://cdn.sanity.io/images/bl383u0v/production/9d0147c7c2a39458ec31b8c26db52238ce872d70-5200x3469.jpg)
Marketing Brew, Marketing News and Trends
Katie Timmerman on LinkedIn: Lululemon gave out $98k worth of
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Elysa Gonzalez posted on LinkedIn
![Lululemon gave out $98k worth of leggings—here's how and why](https://cdn.sanity.io/images/bl383u0v/production/64f630bf6b17efd8b1f7bbeb75a148e62a044852-1500x1000.png?rect=0,106,1500,788&w=1200&h=630&q=70)
Experiential Marketing
Sheilah Krasnickas posted on LinkedIn
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per adult (price varies by group size)