Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret
By A Mystery Man Writer
Description
To understand the evolution of the lingerie industry it is worth looking at the major players, consumer sentiment towards lingerie and the emerging lingerie brands.
![Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret](https://assets.vogue.com/photos/64f9549d6f012cc34f5281af/16:9/w_3072,h_1728,c_limit/F23_WT_BTS_068_038_044_DIG.jpg)
At Victoria's Secret: Supriya Lele, Jenny Fax, Bubu Ogisi, and Melissa Valdés Duque Are Shaking Things Up
![Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret](https://fortune.com/img-assets/wp-content/uploads/2023/11/GettyImages-1062030602-e1699040627443.jpg)
Victoria's Secret tried to remake itself as feminist—Gen Z saw right through it
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How brands like Victoria's Secret stage a comeback - Marketplace
![Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret](https://wwd.com/wp-content/uploads/2022/12/Victorias-Secret-holiday-2022.jpg)
Victoria's Secret's Evolving Look
![Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret](https://theuniquegroup.com/wp-content/uploads/2022/11/Untitled-10-08-scaled.jpg)
underwear Archives
It's not been enough to carry the day': Why the Victoria's Secret rebrand is over
Which lingeries wholesaler can put branded labels before sending them? - Quora
Tyra Banks praises Victoria's Secret's rebranding: 'After a first, must come a flow of more
![Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret](https://nypost.com/wp-content/uploads/sites/2/2023/10/NYPICHPDPICT000061803293.jpg?w=1024)
Victoria's Secret ditches wokeness over sexiness after sales drop
![Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret](https://s.abcnews.com/images/GMA/181101_gma_strahan1_hpMain_1x1_608.jpg)
ABC to host Victoria's Secret fashion show - Good Morning America
![Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret](https://i.guim.co.uk/img/media/abc35858760c73f7c3430f2f6ae50103bd7f9c92/0_26_598_359/master/598.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctb3BpbmlvbnMtYWdlLTIwMjAucG5n&s=a332d29ffcd42aed9f011c74713aa3d0)
The Victoria's Secret 'woke' rebrand is only skin deep, Priya Elan
![Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret](https://theuniquegroup.com/wp-content/uploads/2019/10/textile-trends.jpg)
Fashion Archives, Page 2 of 3
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How Victoria's Secret is balancing its rebrand with its history
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Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding
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