As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up
By A Mystery Man Writer
Description
With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up](https://www.glossy.co/wp-content/uploads/sites/4/2021/11/Screen-Shot-2021-11-05-at-12.07.28-PM.png?w=360&h=202&crop=1)
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![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up](https://www.glossy.co/wp-content/uploads/sites/4/2023/12/Screenshot-2023-12-19-at-10.53.41-PM.png?w=360&h=202&crop=1)
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![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up](https://www.thirdlove.com/cdn/shop/files/SITE_082423_SHOP_ALL_900x.png?v=1693239906)
Kit Undergarments – ThirdLove
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up](https://cdn.vox-cdn.com/thumbor/kMa4PiWrKYfV1TjFN64rqjjGiAo=/1400x1400/filters:format(jpeg)/cdn.vox-cdn.com/uploads/chorus_asset/file/19380041/ThirdLove.jpg)
ThirdLove: how the bra brand pivoted from AI to female empowerment - Vox
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up](https://static1.businessinsider.com/image/6019b9dbee136f00183a9e21-1800/ThirdLove.jpg)
ThirdLove
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up](https://www.glossy.co/wp-content/uploads/sites/4/2020/08/pexels-kaboompics-com-6404.jpg?w=360&h=202&crop=1)
pexels-kaboompics-com-6404.jpg?w=360&h=202&crop=1
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up](https://img.businessoffashion.com/resizer/U-MXi77od-H7XNiAre6gP3kpWus=/274x0/filters:format(jpg):quality(70)/s3.amazonaws.com/arc-authors/businessoffashion/c7ccdd6e-abe2-41ac-a2a9-e92f8882589f.jpg)
ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up](https://upload.wikimedia.org/wikipedia/commons/thumb/3/32/Bronze_Venus_or_Aphrodite_with_breastband%2C_0-400_CE%2C_exhibited_at_%27Timeless_Beauty%27_at_Gallo-Romeins_Museum_Tongeren_2016.jpg/260px-Bronze_Venus_or_Aphrodite_with_breastband%2C_0-400_CE%2C_exhibited_at_%27Timeless_Beauty%27_at_Gallo-Romeins_Museum_Tongeren_2016.jpg)
Beha - Wikipedia
Simone Harouche on LinkedIn: The Work of Leadership
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up](https://upload.wikimedia.org/wikipedia/commons/thumb/c/ce/FashionsAndFiguresDressCorset_cropped.jpg/320px-FashionsAndFiguresDressCorset_cropped.jpg)
Beha - Wikiwand
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up](https://www.glossy.co/wp-content/uploads/sites/4/2022/04/Screen-Shot-2022-04-24-at-9.36.17-PM.png)
As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up](https://www.ttec.com/sites/default/files/styles/article_main/public/v11i1_thirdlove.jpg?itok=HY32hmV4)
Case study: ThirdLove's Secret to Getting Intimate With Customers
Heidi Zak on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…
Kit Undergarments review: We tried Thirdlove's comfy underwear and bras
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