How did Kim Kardashian's Skims shapewear line get valued at US$1
By A Mystery Man Writer
Description
The two-year-old shapewear brand introduced loungewear in 2020, then Covid-19 hit and WFH became the new normal – now Skims has joined the unicorn club
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Kim Kardashian’s shapewear company has joined the unicorn club.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Kim Kardashian’s shapewear company has joined the unicorn club.
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How did Kim Kardashian's Skims shapewear line get valued at US$1 billion? The brand introduced loungewear before Covid-19 hit and demand for WFH-friendly outfits spiked
![How did Kim Kardashian's Skims shapewear line get valued at US$1](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_generic/public/d8/images/canvas/2022/01/31/b67b042e-e81e-442a-aa44-665ef7125571_c2e2c34b.jpg?itok=lqt-uyiN&v=1643606329)
Take that, haters: Kim Kardashian's Skims just doubled in value to US$3.2 billion – inspired by Lululemon and Starbucks, the shapewear brand is creating its own retail category
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