How Michael Jordan became a brand - Los Angeles Times
By A Mystery Man Writer
Description
Michael Jordan remains the OG signature shoe king 16 years after his last NBA game and 21 years after his last championship.
Michael Jordan is permanently captain of the NBA Shoe All Stars. Did sneakers even exist before Air Jordan?
Michael Jordan is permanently captain of the NBA Shoe All Stars. Did sneakers even exist before Air Jordan?
![How Michael Jordan became a brand - Los Angeles Times](https://images.seattletimes.com/wp-content/uploads/2019/02/a75a7f14-3162-11e9-96e0-f8b396142824.jpg?d=1560x878)
How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)
![How Michael Jordan became a brand - Los Angeles Times](https://m.media-amazon.com/images/I/61LRUwkovwL._AC_UL1500_.jpg)
Preservative Tick Commotion is jordan brand under nike Unrelenting Cater not
![How Michael Jordan became a brand - Los Angeles Times](https://wgntv.com/wp-content/uploads/sites/5/2024/03/MJ-232K-CARD-WGN-Slate.jpg)
Michael Jordan card sells for over $232,000 at auction
![How Michael Jordan became a brand - Los Angeles Times](https://media.cnn.com/api/v1/images/stellar/prod/191029160318-gettyimages-2716188-restricted.jpg?q=w_3152,h_4728,x_0,y_0,c_fill)
Remember when the NBA banned Michael Jordan's sneakers?
![How Michael Jordan became a brand - Los Angeles Times](https://www.detroitnews.com/gcdn/-mm-/329ea6356e416c3ab10a5afad3d0637b980b5f44/c=745-0-1590-1126/local/-/media/2019/02/15/DetroitNews/B99749871Z.1_20190215211014_000_G3E2CQ59K.2-0.jpg)
How Michael Jordan became a brand
![How Michael Jordan became a brand - Los Angeles Times](https://ca-times.brightspotcdn.com/dims4/default/0599202/2147483647/strip/false/crop/7871x5903+0+0/resize/1486x1114!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2Ff2%2Fbc%2F6e32af8e40e6999585db6e68034d%2F1254086-et-michael-b-jordan-creed-3-9.jpg)
Michael B. Jordan on 'Creed III' movie, Stallone absence - Los Angeles Times
![How Michael Jordan became a brand - Los Angeles Times](https://andscape.com/wp-content/uploads/2023/02/GettyImages-455537944.jpg)
On his 60th birthday, 23 little-known sneaker stories about Michael Jordan
![How Michael Jordan became a brand - Los Angeles Times](https://assets-global.website-files.com/630d4d1c4a462569dd189855/65612d1ab1473b9d980b8473_1.webp)
Michael Jordan And His Impact on Basketball and Sportswear Marketing
Michael Jordan: Phil Jackson 'was lucky because I was taught the game by Dean Smith' - Los Angeles Times
From Nike to Gucci, a brief history of basketball-inspired sneakers - Los Angeles Times
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