Jockey New Collaboration With Rachel Zoe
By A Mystery Man Writer
Description
Jockey International Case Study Summary Jockey is a manufacturer and retailer of underwear and sleepwear for men, women and children. In their latest campaign they launched a new advertising campaign named “Redefining Comfort” that featured Rachel Zoe endorsed “Must-Haves.” “The campaign was created to convey a more glamorous side of classic Jockey products, and aims…
![Jockey New Collaboration With Rachel Zoe](https://i.dailymail.co.uk/i/pix/2014/07/10/article-2686922-1F86A4D300000578-505_634x927.jpg)
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![Jockey New Collaboration With Rachel Zoe](https://media.glamour.com/photos/56958f8916d0dc3747ec2f5f/16:9/w_1280,c_limit/fashion-2013-07-rachel-zoe-jockey-underwear-main.jpg)
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![Jockey New Collaboration With Rachel Zoe](http://www.sonjaeolson.com/resources/RZ_OOH.jpg.opt703x386o0%2C0s703x386.jpg)
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