Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan
By A Mystery Man Writer
Description
Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…
![Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan](https://cloudfront-us-east-2.images.arcpublishing.com/reuters/KWNUHRYPQJPKHDRMW7XUCK7WSI.jpg)
Lululemon says Peloton made improper end-run in intellectual property fight
![Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan](https://cdn.cnn.com/cnnnext/dam/assets/210429143117-03-peloton-home-bicycle-file-medium-plus-169.jpg)
Lululemon claims Peloton is a 'copycat
![Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan](https://miro.medium.com/v2/resize:fit:1400/1*H3bvMl_AwSmdQLA3gE2CFg.jpeg)
STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan
![Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan](https://www.reuters.com/resizer/v2/https%3A%2F%2Fcloudfront-us-east-2.images.arcpublishing.com%2Freuters%2FZPXW5VQAIVJJBDCZVKKFQYKUQI.jpg?auth=3d5b708a2f75a690b24e294d0dababf393874544fac8286e53a18db231ee98f4&width=1920&height=1920&smart=true)
Peloton loses lawsuit against Lululemon over new apparel line
Peloton Interactive vs Lululemon: Does this partnership matter
![Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan](https://wwd.com/wp-content/uploads/2023/11/20230815_CHELSEA_JACKSON_ROBERTS_3_0186.jpg?crop=0px%2C1097px%2C5350px%2C2992px&resize=1000%2C563)
Lululemon Deal a Bright Spot for Struggling Peloton
![Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan](https://g.foolcdn.com/editorial/images/749325/bike_jamie_steph_dual_wide_0023-1.jpg)
Peloton Goes All-In on Its New Strategy With Lululemon Partnership -- Could It Really Work?
![Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan](https://miro.medium.com/v2/resize:fit:1200/0*0QaHQEhzPwEMHzIF.jpeg)
FUTURE OF … MOBILITY [Episode 1]. Reimagining the car & its
![Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan](https://miro.medium.com/v2/resize:fit:1400/0*fVXuyKwKMmg_H7Ef.jpeg)
WEDNESDAY WHISPERS: Why Substack?, by dr behice ece ilhan
![Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan](https://miro.medium.com/v2/resize:fit:1400/0*R74sWGLkns5-VgNC.jpeg)
Taylor Swift Effect or End of Branding? [Part 1], by dr behice ece ilhan
from
per adult (price varies by group size)