Coca-Cola Is Launching This for the First Time in Half a Decade — Eat This Not That
By A Mystery Man Writer
Description
As more global food and beverage brands are forced to find new ways to connect with consumers, Coke's taking a fresh approach on its image.
![Coca-Cola Is Launching This for the First Time in Half a Decade — Eat This Not That](https://digiday.com/wp-content/uploads/sites/3/2015/09/shareacoke.jpg?w=1030&h=440&crop=1)
How healthy-living activists hijacked the 'Share a Coke' campaign - Digiday
![Coca-Cola Is Launching This for the First Time in Half a Decade — Eat This Not That](https://media.newyorker.com/photos/59097cb2c14b3c606c1096e4/16:9/w_1280,c_limit/590214_r29075.jpg)
The Universal Drink
![Coca-Cola Is Launching This for the First Time in Half a Decade — Eat This Not That](https://i.dailymail.co.uk/1s/2021/09/21/13/48192455-0-image-a-6_1632227305014.jpg)
Man died after downing 1.5 litre bottle of Coca Cola in 10 minutes, doctors claim
![Coca-Cola Is Launching This for the First Time in Half a Decade — Eat This Not That](https://render.fineartamerica.com/images/rendered/default/poster/8/8/break/images/artworkimages/medium/3/coca-cola-rigga-spoot.jpg)
Coca Cola Poster
![Coca-Cola Is Launching This for the First Time in Half a Decade — Eat This Not That](https://nypost.com/wp-content/uploads/sites/2/2024/02/coke-comp.jpg?quality=75&strip=all)
Watch out, Dr Pepper! Coca-Cola reveals new Coca-Cola Spiced
![Coca-Cola Is Launching This for the First Time in Half a Decade — Eat This Not That](https://hips.hearstapps.com/hmg-prod/images/copy-of-del-social-index-image-2024-02-07t104613-288-65c3a5cb40f49.png?crop=0.502xw:1.00xh;0,0&resize=1200:*)
I Tried Coca-Cola's Two New Flavors—Here Are My Unfiltered Thoughts
![Coca-Cola Is Launching This for the First Time in Half a Decade — Eat This Not That](https://s1.nyt.com/timesmachine/pages/1/1995/04/11/676995_360W.png?quality=75&auto=webp&disable=upscale)
COMPANY NEWS; Ten Years Later, Coca-Cola Laughs at 'New Coke' - The New York Times
![Coca-Cola Is Launching This for the First Time in Half a Decade — Eat This Not That](https://render.fineartamerica.com/images/rendered/default/poster/8/8/break/images/artworkimages/medium/3/cola-coke-rigga-spoot.jpg)
Coca Cola Poster
![Coca-Cola Is Launching This for the First Time in Half a Decade — Eat This Not That](https://render.fineartamerica.com/images/rendered/default/poster/8/6/break/images/artworkimages/medium/3/coca-cola-jason-e-riley.jpg)
Coca Cola Poster
![Coca-Cola Is Launching This for the First Time in Half a Decade — Eat This Not That](https://static01.nyt.com/images/2015/08/21/business/21coke1_watch/21coke1_watch-videoSixteenByNine3000-v2.jpg?year=2015&h=1689&w=3000&s=5e0eb315a1412fa8a81ee5c249d5d7eff9673395a021823716e4271788efbf66&k=ZQJBKqZ0VN&tw=1)
Coca-Cola to Disclose Its Spending on Research Into Soft Drinks and Health - The New York Times
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