If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
By A Mystery Man Writer
Description
Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let
Robert Kayimbye, EMBA
Is your company's internal communication a waterfall or a water fountain?
People don't buy brands. They join them.
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Must you increase volume to be heard by your customers?
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If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
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