Hugo Boss 2022 Rebrand BOSS and HUGO Label
By A Mystery Man Writer
Description
Hugo Boss Gives a Fresh Facelift to Its BOSS and HUGO Brand Offshoots: Enlisting young stars such as Saint Jhn and Big Matthew for its rebranding.
![Hugo Boss 2022 Rebrand BOSS and HUGO Label](https://blogscdn.thehut.net/app/uploads/sites/14/2022/04/BOSS-7_1660752216.jpg)
blogscdn.thehut.net/app/uploads/sites/14/2022/04/B
![Hugo Boss 2022 Rebrand BOSS and HUGO Label](https://cdn.statcdn.com/Statistic/290000/294106-blank-355.png)
Sales share of Hugo Boss, by brand worldwide 2023
![Hugo Boss 2022 Rebrand BOSS and HUGO Label](https://www.logo-designer.co/storage/2022/08/2022-hugo-boss-new-logo-design.png)
Hugo Boss Rebrands, Updates Logo Design
![Hugo Boss 2022 Rebrand BOSS and HUGO Label](https://www.hollywoodreporter.com/wp-content/uploads/2022/01/Hugo-Boss-Rebrand-Lee-Min-ho-Campaign-Publicity-H-2022.jpg?w=1024)
Kendall Jenner, Hailey Bieber Star in Hugo BOSS Rebrand Campaign
![Hugo Boss 2022 Rebrand BOSS and HUGO Label](https://group.hugoboss.com/fileadmin/user_upload/Refresh_CI/BOSS_Alica_Thumbnail.jpg)
HUGO BOSS Group: #BeYourOwnBOSS
![Hugo Boss 2022 Rebrand BOSS and HUGO Label](https://www.retailgazette.co.uk/wp-content/uploads/2022/03/HBME_110_S22SR_BOSS_Campaign_Alica_Khaby_BTS_002_sRGB.jpg)
Hugo Boss restructures creative leadership team - Retail Gazette
![Hugo Boss 2022 Rebrand BOSS and HUGO Label](https://insideretail.asia/wp-content/uploads/2022/05/Hugo-Boss.jpg)
Hugo Boss thrives as it successfully connects with Gen Z - Inside Retail Asia
![Hugo Boss 2022 Rebrand BOSS and HUGO Label](https://assets.vogue.com/photos/613962be7ef7d70f4de8d9bd/master/w_2560,c_limit/00016-Boss-Spring-22-RTW.jpg)
Hugo Boss Spring 2022 Sale
How Kendall Jenner, Hailey Bieber & More Are Helping Hugo Boss Own
![Hugo Boss 2022 Rebrand BOSS and HUGO Label](https://www.brandvertising.ch/wp-content/uploads/2022/11/boss-rebrand-voguebus-hugo-boss-jan-21-social-newsletter.webp)
BOSS: an impressive rebrand - Brandvertising
![Hugo Boss 2022 Rebrand BOSS and HUGO Label](https://group.hugoboss.com/fileadmin/user_upload/Refresh_CI/BOSS_Khaby_Storyheader.jpg)
HUGO BOSS Group: #BeYourOwnBOSS
![Hugo Boss 2022 Rebrand BOSS and HUGO Label](https://mist-febui.com/wp-content/uploads/2022/02/Post_Orange.png)
Inside The Rebrand: HUGO BOSS to HUGO and BOSS? – MIST-FEBUI
![Hugo Boss 2022 Rebrand BOSS and HUGO Label](https://group.hugoboss.com/fileadmin/_processed_/2/b/csm_Claim_5_Strategy_f810ebf3cf.jpg)
HUGO BOSS Group: Strategy
HUGO BOSS is now HUGO and BOSS. Here's how the brand split is impacting its Malta store
HUGO BOSS Group: Brands
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