How Peloton Found the Secret to Scale
By A Mystery Man Writer
Description
Meet the tech company disguised as a cycling brand.
![How Peloton Found the Secret to Scale](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fwww.ft.com%2F__origami%2Fservice%2Fimage%2Fv2%2Fimages%2Fraw%2Fhttps%253A%252F%252Fd1e00ek4ebabms.cloudfront.net%252Fproduction%252Fc742ba27-0d3e-43b6-8fa3-6d3cba728da2.jpg%3Fsource%3Dnext-article%26fit%3Dscale-down%26quality%3Dhighest%26width%3D700%26dpr%3D1?source=next-opengraph&fit=scale-down&width=900&overlay=https://www.ft.com/__assets/creatives/x/ft-overlay.png&overlay_height=0.15&overlay_y=30&overlay_gravity=south_east)
Activist investor in Peloton takes aim at new chief executive
![How Peloton Found the Secret to Scale](https://mma.prnewswire.com/media/1902497/Peloton_Row_2.jpg?p=facebook)
PELOTON RELEASES PELOTON ROW AND NEW FEATURES ON PELOTON GUIDE
![How Peloton Found the Secret to Scale](https://assets.entrepreneur.com/content/3x2/2000/20170518195859-jopwell.jpeg)
Stephanie Schomer - Author Biography
![How Peloton Found the Secret to Scale](https://res.cloudinary.com/peloton-cycle/image/fetch/f_auto,c_limit,w_3840,q_90/https://images.ctfassets.net/6ilvqec50fal/5Q3zN67vWmbFjJzj80L81L/3355f5522b3ef1342e240184d4356555/exercise-during-pregnancy.jpg)
Exercising During Pregnancy: What to Do, What to Skip
![How Peloton Found the Secret to Scale](https://hips.hearstapps.com/hmg-prod/images/peloton-bike-index-social-1612271021.jpg?crop=0.501xw:1.00xh;0.107xw,0&resize=640:*)
Peloton Was Once Untouchable. Now, It's Just Spinning Its Wheels.
![How Peloton Found the Secret to Scale](https://assets.entrepreneur.com/content/3x2/2000/20171229181250-ent18-janfeb-stressedout1.jpeg)
Start Up March 2018
![How Peloton Found the Secret to Scale](https://i.pcmag.com/imagery/reviews/01s4T2TuziRssHDKDMLbS12-30.fit_scale.size_760x427.v1681849793.jpg)
Peloton Row Review
![How Peloton Found the Secret to Scale](https://doqvf81n9htmm.cloudfront.net/data/maggieyu_81/180801/080105.jpeg)
用直播健身讓你每天和網紅一起運動!這間新創公司結合Apple、Netflix
![How Peloton Found the Secret to Scale](https://www.shape.com/thmb/uo_856CDJ4q6XXV1cbUz2ZLZPbk=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/Peloton-Instructors-Positive-Change-Social-effed36f8e054a82b614ef2abaeed362.jpg)
These Powerhouse Peloton Instructors Inspire Positive Change for Women Everywhere — Here's How
![How Peloton Found the Secret to Scale](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a92666-345f-4f63-ba0d-4ff38ffc1785_396x453.png)
From Kickstarter to $1B IPO - by Ryan Kaufman
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