How Indian innerwear brand Dixcy is rewriting the tale of what
By A Mystery Man Writer
Description
The Drum finds out how the Indian men’s innerwear brand Dixcy plans to rewrite the code for a busy but undifferentiated category
![How Indian innerwear brand Dixcy is rewriting the tale of what](https://thehardcopy.co/wp-content/uploads/salman-khan-dixcy-scott-case-study.jpeg)
Case Study: How Dixcy Scott is Addressing the Transitional Indian Man
![How Indian innerwear brand Dixcy is rewriting the tale of what](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/2/2016/09/05074643/Salman20Bagpiper20Image20Final.jpg)
Ogilvy India releases 'now fully elastic, fully fantastic' campaign for Dixcy Scott – Campaign Brief Asia
![How Indian innerwear brand Dixcy is rewriting the tale of what](https://im.indiatimes.in/content/2021/Oct/lingerie-women_6166efb6acc8a.jpg?w=400&h=300&cc=1&webp=1&q=75)
Why Indian Women Are Still Shamed For Hanging Their Lingerie To Dry In Sun
![How Indian innerwear brand Dixcy is rewriting the tale of what](https://dutchuncles.in/wp-content/uploads/2021/07/5-Growing-Indian-Innerwear-Brands-2-1.jpg)
Innerwear: 5 Growing Lingerie and Intimate Wear Brands in India
![How Indian innerwear brand Dixcy is rewriting the tale of what](https://images.livemint.com/img/2019/11/18/original/5Z6ECJHM_1574099048300.png)
PE firm Advent International acquires controlling stake in Bharat Serums
![How Indian innerwear brand Dixcy is rewriting the tale of what](https://artisandhu.files.wordpress.com/2015/02/img_0876.jpeg)
Arti Sandhu Arti Sandhu
![How Indian innerwear brand Dixcy is rewriting the tale of what](https://indian-retailer.s3.ap-south-1.amazonaws.com/s3fs-public/2024-03/MTPRL.jpg)
Modenik Lifestyle Revamps Dixcy Scott to Capture New Age Consumer - Indian Retailer
For better non-itch comfort,specially designed for wrestlers and body builders. Strong cloth, stitching and attractive color, langot or gym supporter
![How Indian innerwear brand Dixcy is rewriting the tale of what](https://m.media-amazon.com/images/I/51DNxG+jf0S._AC_UY350_.jpg)
Online India 4 pc Indian Traditional Underwear Langot Lankot Loin Cloth Supporter loincloth Cotton Multicolor - (2 White Color + 2 Black Color)
![How Indian innerwear brand Dixcy is rewriting the tale of what](https://img.etimg.com/thumb/width-1200,height-900,imgsize-157086,resizemode-75,msid-88032995/industry/cons-products/garments-/-textiles/dixcy-and-enamor-merged-to-create-modenik-lifestyle.jpg)
Dixcy and Enamor merged to create Modenik Lifestyle - The Economic Times
![How Indian innerwear brand Dixcy is rewriting the tale of what](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/2/2016/09/05074642/Dixcy20Scott202.jpg)
Ogilvy India releases 'now fully elastic, fully fantastic' campaign for Dixcy Scott – Campaign Brief Asia
Advent International acquires innerwear brand Dixcy Textiles
![How Indian innerwear brand Dixcy is rewriting the tale of what](https://imgmedia.lbb.in/media/2021/01/6007086bdd559558cef936f7_1611073643441.jpg)
Best Indian Innerwear & Lingerie Brands Online
Brand Salman Khan takes a hit - The Hindu BusinessLine
Gowri N Kishore on LinkedIn: Dixcy Scott: Addressing the Transitional Indian Man
from
per adult (price varies by group size)