Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail
By A Mystery Man Writer
Description
Hollister is relaunching its lingerie brand Gilly Hicks by opening four new pop-up stores. This is part of the retailer's strategy to reinvigorate business and catch people's attention using small format, more experiential spaces. This strategic shift follows the lead of DTC brands. But can a large ailing retailer ride the same wave?
![Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail](https://image.cnbcfm.com/api/v1/image/105726774-5ED2-REQ-VictoriaSecret-050719.jpg?v=1549580386&w=750&h=422&vtcrop=y)
Hollister's Gilly Hicks lingerie brand is back with pop-up shops
![Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail](https://archrival-www-cms.imgix.net/shared-images/Gilly-Hicks_Video_Preview.png?auto=format&crop=focalpoint&domain=archrival-www-cms.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=540&ixlib=php-3.3.0&q=82&w=960&s=e1585ed58bd3cb8343bf96276b9a7f5b)
A Gilly Hicks Brand Reposition
Clothing Companies and Famous Clothing Brands List
![Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail](https://image.isu.pub/140315104606-1d60d25d03209844b4fa5ed7ac7043d7/jpg/page_1_thumb_large.jpg)
Retail Market Study 2012 - Full Version by The Location Group - Issuu
![Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail](http://americanradioworks.publicradio.org/features/design/images/moa1.jpg)
American RadioWorks - Design of Desire
![Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail](https://img.hollisterco.com/is/image/anf/KIC_515-3047-0016-630_model1.jpg?policy=product-extra-large)
Women's Gilly Hicks Active Recharge Zip-Up Jacket
![Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail](https://img.hollisterco.com/is/image/anf/P_12.png)
Purpose Hollister Co.
![Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail](https://img.hollisterco.com/is/image/anf/P_9.png)
Purpose Hollister Co.
![Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail](https://archrival-www-cms.imgix.net/shared-images/GHDTC-59_D_WomensFlyoutNav_R.webp?crop=focalpoint&domain=archrival-www-cms.imgix.net&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=630&ixlib=php-3.3.0&q=82&w=1200&s=57d86d2496fc98d721bf20115baa1cd5)
A Gilly Hicks Brand Reposition
![Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail](https://theguideliverpool.com/wp-content/uploads/2023/07/Hollister-Gilly-Hicks-Liverpool-ONE-01-e1689600936858.jpeg)
New Hollister and Gilly Hicks concept store opens in Liverpool One
Clothing Companies and Famous Clothing Brands List
![Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail](https://img.hollisterco.com/is/image/anf/KIC_515-3202-0007-201_model1.jpg?policy=product-extra-large)
Women's Gilly Hicks Active Recharge Zip-Up Jacket, Women's Workout Sets
![Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail](http://americanradioworks.publicradio.org/features/design/images/hollister1.jpg)
American RadioWorks - Design of Desire
from
per adult (price varies by group size)