Beneunder: Lessons from China's Hermès of Umbrellas Leading into an IPO - China Skinny
By A Mystery Man Writer
Description
quot;If you protect yourself from the sun, you will be whiter than others. If not, you will be uglier," so said a sun hat advertisement last month on Douyin from the multi-billion dollar Chinese sun protection brand, Beneunder.
RECAP: CHINA COLLAPSING? - InvestAnswers Newsletter
RECAP: CHINA COLLAPSING? - InvestAnswers Newsletter
a) a modern copy of the typical Chinese umbrella; (b) Bella conoidal
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Brolly good idea
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