Heist Has Reinvented Shapewear For The Woke Generation
By A Mystery Man Writer
Description
Heist's dedication to innovation and engineering has led to the development of shapewear. Can it ever be feminist? Fiona Fairhurst, Heist's VP Innovation certainly thinks so
![Heist Has Reinvented Shapewear For The Woke Generation](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/376/210/cached.offlinehbpl.hbpl.co.uk/news/OMC/6570282B-B654-71E4-AAE4E8E9508EF9BA.jpg)
Heist asks whether shapewear can be feminist in new campaign
![Heist Has Reinvented Shapewear For The Woke Generation](https://img.businessoffashion.com/resizer/4POSLANXciiIUp_IZjq-sXlxBG4=/400x225/filters:format(jpg):quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/7IIQYVEIJJCF5JQMVG2DJVPR4M.jpg)
Fashion's Multi-Billion Dollar Shapewear War
![Heist Has Reinvented Shapewear For The Woke Generation](https://media.radaronline.com/brand-img/ezd5zhbTJ/0x0/donald-trump-meltdown-joe-biden-not-charged-classified-docs-case-1700235549332.jpg)
Trump Suffers Meltdown Over Reports Biden Won't Be Charged in Docs Case
![Heist Has Reinvented Shapewear For The Woke Generation](https://wwd.com/wp-content/uploads/2019/01/heist_theouterbody_studio_hero1_garymorrisroe-c2a3120-www.heist-studios.com_.jpg)
Heist Gets Into Shapewear, Launching High-Waisted Underwear
![Heist Has Reinvented Shapewear For The Woke Generation](https://cdn.mos.cms.futurecdn.net/gUeagKRbJWR6ZKYfYc376c-415-80.jpg)
SPANX vs Heist: Which shapewear brand comes out on top?
![Heist Has Reinvented Shapewear For The Woke Generation](https://www.net-a-porter.com/variants/images/22831760541439566/fr/w358_a3-4_q60.jpg)
Heist Shop Shapewear
![Heist Has Reinvented Shapewear For The Woke Generation](https://www.net-a-porter.com/variants/images/22831760541439619/fr/w358_a3-4_q60.jpg)
Heist Shop Shapewear
![Heist Has Reinvented Shapewear For The Woke Generation](https://media.radaronline.com/brand-img/XmF4sU1ww/0x0/disney-dei-whistleblower-1-1691106267107.png)
Disney DEI Whistleblower Claims Company Forced Employees to Keep 'Virtue Diaries' and Punished Conservative Workers
![Heist Has Reinvented Shapewear For The Woke Generation](https://media.radaronline.com/brand-img/M6i84llfG/0x0/1-1682187642332.jpg)
Woke' Bud Light Executive Takes Leave Of Absence After Backlash
![Heist Has Reinvented Shapewear For The Woke Generation](https://i5.walmartimages.com/asr/9808f684-7af3-4137-b870-1ab2c466e7bc.00783d154b03129d03f594ed311b6ac5.jpeg)
Maidenform Women's Flexees Modern Sculpts Ultra Firm High Waist Thigh Slimmer, Style FLS095, Sizes up-to 3XL
from
per adult (price varies by group size)