From Patent to Profit: The Story of SPANX and Sara Blakely - Innovate Product Design
By A Mystery Man Writer
Description
Talking about Intellectual Property usually means discussing how much patents are really worth, especially with so many legal battles over patent rights and disagreements. Many believe that a patent is only as valuable as the money you have to back it up in court.
Spanx Founder Sara Blakely's Assistants Share What the Job Was Like
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Sara Blakely, Spanx Founder, Empowers Women and Small Businesses
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Sara Blakely – Failure Driven Billionaire - Geeknack
Spanx Case Studies, Sara Blakely Teaches Self-Made Entrepreneurship
Innovate Product Design
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The Spanx Story: What's Underneath the Incredible Success of Sara Blakely's Billion Dollar Empire (Audible Audio Edition): Charlie Wetzel, Stephanie Wetzel, Hayley Cresswell, HarperCollins Leadership: Books
Spanx founder Sara Blakely reveals her secret for coming up with million dollar ideas
Spanx's founder couldn't afford a patent attorney. So she figured out how to protect her IP herself.
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