Founder Spotlight: Michelle Lam of True&Co
By A Mystery Man Writer
Description
Michelle Lam from True&Co joined us on the latest Retail E-Commerce Podcast.
![Founder Spotlight: Michelle Lam of True&Co](https://wwd.com/wp-content/uploads/2015/11/true-co-lam.jpg)
How True & Co.'s Michelle Lam Found What Women Want in a Bra
Michelle Lam - Stanford University - Stanford, California, United States
![Founder Spotlight: Michelle Lam of True&Co](https://i.ytimg.com/vi/FxS3JtgOSQ4/hq720.jpg?sqp=-oaymwE7CK4FEIIDSFryq4qpAy0IARUAAAAAGAElAADIQj0AgKJD8AEB-AH-CYAC0AWKAgwIABABGH8gEygeMA8=&rs=AOn4CLBLKkaoMGcu04QoyJWqtlkZ-uZJMQ)
Michelle Lam, Co-Founder & CEO, True&Co.
![Founder Spotlight: Michelle Lam of True&Co](https://res.cloudinary.com/vistaprint/image/upload/c_scale,w_448,h_439,dpr_2/f_auto,q_auto/v1706600992/ideas-and-advice-prod/en-us/Extras_0014_Layer-4.jpg?_i=AA)
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![Founder Spotlight: Michelle Lam of True&Co](https://www.7x7.com/media-library/image.jpg?id=6580160&width=776&quality=85)
Best of the Bay Area 2016: STYLE + BEAUTY - 7x7 Bay Area
![Founder Spotlight: Michelle Lam of True&Co](https://images.inc.com/uploaded_files/inlineimage/630x0/IN0716TTH02-web_34561.jpg)
True&Co. Founder Michelle Lam on What She Desires and Requires
Uncork Capital - News
![Founder Spotlight: Michelle Lam of True&Co](https://storage.googleapis.com/twg-content/original_images/TwG-US---2055---Talking-Shop-Ep-3-_-R2.png)
Talking Shop: Fashion Representation - Think with Google
![Founder Spotlight: Michelle Lam of True&Co](https://i.ytimg.com/vi/kmyDGxue-d4/default.jpg)
Michelle Lam, Co-Founder & CEO, True&Co.
Michelle Lam - Caltech
Michelle Lam - Caltech
Michelle Lam of True&Co.
![Founder Spotlight: Michelle Lam of True&Co](https://storage.googleapis.com/twg-content/original_images/Article_-_Featured_Image_FI_28.png)
Talking Shop: Fashion Representation
![Founder Spotlight: Michelle Lam of True&Co](https://s.hdnux.com/photos/43/20/30/9242167/8/rawImage.jpg)
Palin vs. Fey, and what to wear to the Super Bowl
![Founder Spotlight: Michelle Lam of True&Co](https://res.cloudinary.com/vistaprint/images/f_auto,q_auto/v1706600968/ideas-and-advice-prod/en-us/GG_Blog_Featured_2060x1236-1/GG_Blog_Featured_2060x1236-1.png?_i=AA)
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