Tommy Hilfiger : Fashion Branding Strategies in USA and China
By A Mystery Man Writer
Description
ABSTRACT This article carrie out a case study of American fashion brand: Tommy Hilfiger and compared the differences of its brand strategies between the United States and China. This article analyzed its brand personality through SWOT Analysis Model.
![Tommy Hilfiger : Fashion Branding Strategies in USA and China](https://image.slidesharecdn.com/tommyhilfiger-161005072003/85/tommy-hilfiger-2-320.jpg?cb=1666646055)
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