How the Chinese Fast Fashion Brand Shein is Conquering the US Market
By A Mystery Man Writer
Description
Chinese ultra-fast fashion giant Shein conquers US market, impressing Gen Z with low prices, fast delivery, influencer marketing, and DTC model.
When most US fashion companies were caught off guard by the impact of the Coronavirus pandemic, the Chinese ultra-fast fashion giant Shein was conquering the US market with sustained sales growth. Shein has won over Gen Z consumers with its competitive advantages in product price, fast delivery, influencer marketing strategy, and DTC model.
When most US fashion companies were caught off guard by the impact of the Coronavirus pandemic, the Chinese ultra-fast fashion giant Shein was conquering the US market with sustained sales growth. Shein has won over Gen Z consumers with its competitive advantages in product price, fast delivery, influencer marketing strategy, and DTC model.
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