E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355
By A Mystery Man Writer
Description
On August 29, E.L.F. Beauty revealed its definitive agreement to acquire Naturium, a skin- and body-care brand known for its TikTok-viral body washes.
![E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355](https://media.voguebusiness.com/photos/64ee12c69c01fce131f660dd/3:2/w_1998,h_1332,c_limit/elf-news-voguebus-aug29-story.jpg)
Why Elf Beauty bought Naturium
![E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355](https://media.allure.com/photos/64341e4c0b28cda862bbe9c7/1:1/w_354%2Cc_limit/4-06-azelaic-skin-care.jpg)
Naturium - Beauty Photos, Trends & News
![E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355](https://www.instyle.com/thmb/MaeHfTsm-f4O9ixVLrwC-6xcpOw=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/NATR_NiacinamideSerum_Anniv_Front_CapOn_ecomm_1200x_result-7ad080584cfe4f509d2cc771a3a41cf9.jpg)
Naturium Joins the e.l.f. Beauty Family
![E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355](https://www.instyle.com/thmb/0L1KWrFYtVhAkUc8RaodRmu6e9M=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/082923-Naturium-soc-344356f7a78f48e39226f54812aa846a.jpg)
Naturium Joins the e.l.f. Beauty Family
![E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355](https://mms.businesswire.com/media/20230829531094/en/1876878/22/ELF-Beauty-Black.jpg)
e.l.f. Beauty Announces Definitive Agreement to Acquire Naturium
E.l.f. Buys Skincare Brand Naturium. CEO Says It's 'Growth on Top
![E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355](https://www.investors.com/wp-content/uploads/2024/01/wNAmix011524.jpg)
ELF Stock: This Disruptive Cosmetics Company Is Betting TikTok
![E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355](https://media.allure.com/photos/642dbc00cf77e917c03f1f1c/3:4/w_748%2Cc_limit/Naturium%2520Azelaic%2520Topical%2520Acid%252010%2525.jpg)
E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355
![E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355](https://www.marketing-interactive.com/assets/homepage_bg-12122023-e9578b6400e6a6b64de7747668fc26963dc7000ba3b4a5d44a56bd6665f7aabe.png)
Elf Beauty to acquire Naturium for US$355 million
![E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355](https://media.allure.com/photos/655b8e87da7913d4e94cc10b/1:1/w_354%2Cc_limit/jen-just-asking-1.jpg)
E.L.F Cosmetics - Beauty Photos, Trends & News
![E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355](https://media.allure.com/photos/63a36c00d78f2a4598526e02/1:1/w_354%2Cc_limit/12-21-niacinamide-products.jpg)
Naturium - Beauty Photos, Trends & News
from
per adult (price varies by group size)