Co-founder of Kim Kardashian's $3.2bn viral brand Skims on moving away from paid social
By A Mystery Man Writer
Description
The reality star’s shapewear empire is expected to report over $400m in sales for 2022. We catch up with its CEO, Jens Grede, to hear how he is ready to evolve its marketing strategy.
Liza Vasileva on LinkedIn: Customer support representative - Bulgarian & English Speaking - Storytel
Gary Reid på LinkedIn: #marketing #strategy #advertising #luxury #ppc #paidsocial
![Co-founder of Kim Kardashian's $3.2bn viral brand Skims on moving away from paid social](https://i.ytimg.com/vi/fL9crfftz7s/maxresdefault.jpg)
Liza Vasileva on LinkedIn: 2022 звучи като 1984. Слушайте 1984 на Оруел. Само в Storytel
Liza Vasileva on LinkedIn: Great stories coming to Thailand!
Liza Vasileva on LinkedIn: Storytel brings its audio stories offering to 3+ million Bulgarians…
Gary Reid on LinkedIn: TikTok enters the search ad market, challenging Google and Microsoft
Patrick Toland on LinkedIn: White House Recruits TikTok Influencers to Reach Young Voters with Key…
![Co-founder of Kim Kardashian's $3.2bn viral brand Skims on moving away from paid social](https://res.cloudinary.com/soho-house/image/upload/t_dc_base/sitecore-prod/images/editorial/2022/07-july/emma-grede/01_emmagrede_34.jpg)
Soho House Emma Grede
Gary Reid on LinkedIn: Just want to say welcome to Michael Wickham who I've been lucky enough to…
Liza Vasileva on LinkedIn: We are super excited to share our first truely local creative and a TVC. A…
Patrick Toland on LinkedIn: Paid social ROI is a complex issue, with a lot of marketers and their CFOs…
![Co-founder of Kim Kardashian's $3.2bn viral brand Skims on moving away from paid social](https://www.thedrum.com/assets/images/logo/logo-thedrum-desktop.png)
Co-founder of Kim Kardashian's $3.2bn viral brand Skims on moving away from paid social
![Co-founder of Kim Kardashian's $3.2bn viral brand Skims on moving away from paid social](https://pbs.twimg.com/profile_images/1478786304833904645/0tNdQEKf_200x200.jpg)
Hannah Bowler on X: After many happy years covering the TV industry I'm taking on a new direction as senior reporter for The Drum's brand and marketing coverage. Below is a flavor of what floats my boat - pitch me at hannah.bowler@thedrum.com
![Co-founder of Kim Kardashian's $3.2bn viral brand Skims on moving away from paid social](https://pbs.twimg.com/profile_images/1478786304833904645/0tNdQEKf_400x400.jpg)
Hannah Bowler on X: After many happy years covering the TV industry I'm taking on a new direction as senior reporter for The Drum's brand and marketing coverage. Below is a flavor
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