COS: From 'High Street Céline' to Stagnation
By A Mystery Man Writer
Description
H&M’s upmarket sister brand was once a proof point for the Swedish group’s ambitions to diversify away from its core fast-fashion business. But COS executives have struggled to keep pace with a shifting market while managing a troubled internal culture.
H&M’s upmarket sister brand was once a proof point for the Swedish group’s ambitions to diversify away from its core fast-fashion business. But COS executives have struggled to keep pace with a shifting market while managing a troubled internal culture.
H&M’s upmarket sister brand was once a proof point for the Swedish group’s ambitions to diversify away from its core fast-fashion business. But COS executives have struggled to keep pace with a shifting market while managing a troubled internal culture.
![COS: From 'High Street Céline' to Stagnation](https://img.businessoffashion.com/resizer/5iHrfmNfYNvQ29PfQMEIxSLQ51o=/1440x1440/filters:format(jpg):quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/7CABXWYQVBE6NL7UBRGK3T7IE4.jpg)
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![COS: From 'High Street Céline' to Stagnation](https://static.standard.co.uk/s3fs-public/thumbnails/image/2017/03/22/11/cos2.jpg?quality=75&auto=webp&width=960)
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![COS: From 'High Street Céline' to Stagnation](https://data2.nssmag.com/images/galleries/24536/thumbs/cos-crisis-2.jpg)
COS in crisis?
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![COS: From 'High Street Céline' to Stagnation](https://data2.nssmag.com/images/galleries/24536/thumbs/cos-style-7.jpg)
COS in crisis?
![COS: From 'High Street Céline' to Stagnation](https://i.guim.co.uk/img/uploads/2017/10/09/Rhiannon-Lucy-Cosslett,-L.png?width=300&quality=85&auto=format&fit=max&s=6113dce05688aac65b3c02e171d89d99)
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![COS: From 'High Street Céline' to Stagnation](https://data2.nssmag.com/images/galleries/24536/thumbs/cos-style-4.jpg)
COS in crisis?
![COS: From 'High Street Céline' to Stagnation](https://image.isu.pub/140317055959-8b1ed93f2af276a42def607e8958466c/jpg/page_1.jpg)
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![COS: From 'High Street Céline' to Stagnation](https://data2.nssmag.com/images/galleries/24536/thumbs/cos-style-5.jpg)
COS in crisis?
![COS: From 'High Street Céline' to Stagnation](https://image.slidesharecdn.com/pinbymattdohertyonswervgraffitigraffitilette-240122095923-aa73cae6/85/pin-by-matt-doherty-on-swervgraffiti-graffiti-lette-1-320.jpg?cb=1705917941)
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![COS: From 'High Street Céline' to Stagnation](https://www.coursehero.com/thumb/50/70/50700f9dc4f4c513b836c52373a81f8c341a83a0_180.jpg)
Theory & Process of Buyer Behaviour Individual Report.pdf - Image taken from COS website ASSESMENT 2: INDIVIDUAL REPORT THEORY AND PROCESS OF BUYER
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