Brands including Dove jump on Victoria's Secret Perfect Body backlash
By A Mystery Man Writer
Description
The Victoria's Secret ad references the brand's Body range, but critics said the campaign can be damaging to women's self-esteem.
![Brands including Dove jump on Victoria's Secret Perfect Body backlash](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/376/210/cached.offlinehbpl.hbpl.co.uk/news/SUC/Panasonic-20141113022451199.jpg)
Brands leap into Victoria's Secret 'Perfect Body' fray
![Brands including Dove jump on Victoria's Secret Perfect Body backlash](https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/150/cached.offlinehbpl.hbpl.co.uk/news/ORP/GHD.jpg-20141031094858224.png)
GHD holds six-way agency shootout for consumer PR
![Brands including Dove jump on Victoria's Secret Perfect Body backlash](https://static.independent.co.uk/s3fs-public/thumbnails/image/2014/11/05/14/victoria-secret-cast9.jpg?quality=75&width=640&height=614&fit=bounds&format=pjpg&crop=16%3A9%2Coffset-y0.5&auto=webp)
Victoria's Secret renames 'Perfect Body' campaign following 'body-shaming' backlash, The Independent
![Brands including Dove jump on Victoria's Secret Perfect Body backlash](https://mediaproxy.salon.com/width/1200/height/900/%3C?=%20https://media2.salon.com/2014/11/Victorias_Secret_Store_4_722_Lexington_Ave_New_York_NY_10022_USA_-_Dec_2012.jpg%20?%3E)
Victoria's Secret alters Perfect Body campaign following backlash
![Brands including Dove jump on Victoria's Secret Perfect Body backlash](https://hips.hearstapps.com/hmg-prod/images/h-m-rokh-65f99009c0617.png?crop=0.498xw:0.997xh;0.502xw,0&resize=360:*)
Victoria's Secret renames its 'Perfect Body' campaign after backlash
Lingerie Brand Hits Back At Victoria's Secret 'Perfect Body' Campaign
![Brands including Dove jump on Victoria's Secret Perfect Body backlash](https://img.huffingtonpost.com/asset/55a541ba1b00004d112804b2.jpeg?ops=scalefit_630_400_noupscale&format=webp)
Victoria's Secret 'Perfect Body' Campaign Changes Slogan After Backlash
![Brands including Dove jump on Victoria's Secret Perfect Body backlash](https://imgix.bustle.com/mic/12s22q3y30be3j1se67io6jaoox71r4jh7yfu4jed795mbybpnbl5d50lgh88u1t.jpg)
These Women Are Showing Victoria's Secret What a Perfect Body Really Looks Like
![Brands including Dove jump on Victoria's Secret Perfect Body backlash](https://wwd.com/wp-content/uploads/2023/07/MEGA1003039_017.jpg?crop=0px%2C247px%2C2765px%2C1546px&resize=1000%2C563)
Natalie Portman at Dior, Riley Keough, Lupita Nyonog'o for Chanel
![Brands including Dove jump on Victoria's Secret Perfect Body backlash](https://imgb.srgcdn.com/1uBfD5ZxfvhVq2QuTVDZ.jpg)
Woman Shares Story Of Finding A 'Perfect Bra' Only To Find Out It Was Used
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