Blissclub launches #SportThatGirl campaign
By A Mystery Man Writer
Description
Mumbai: Research indicates that 1 out of every 3 girls quit playing sports when puberty hits versus 1 out of 10 boys. To drive home this point, Blissclub - an activewear brand for women - launched a 2-day campaign #SportThatGirl on LinkedIn. On day 1, female employees from LinkedIn changed their designations to indicate a career in sports. Feeds were flooded with new job updates. The objective of this campaign is to prevent women from giving up on sports and eliminate the associated stigma.
![Blissclub launches #SportThatGirl campaign](https://cdn.i.haymarketmedia.asia/?n=campaign-india%2Fcontent%2Fblissclub.png&h=630&w=1200&q=75&v=20170226&c=1)
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![Blissclub launches #SportThatGirl campaign](https://www.adgully.com/img/400/202311/screenshot-1722.png.jpg)
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![Blissclub launches #SportThatGirl campaign](https://blissclub.com/cdn/shop/files/Thumbnail_3_21d94816-0cb4-4875-96d1-e2d51754bdd0.jpg?v=1699444009&width=1100)
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![Blissclub launches #SportThatGirl campaign](https://miro.medium.com/v2/resize:fit:1400/1*sRKBfLiYuezIPQvBE4BK0Q.png)
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![Blissclub launches #SportThatGirl campaign](https://gumlet-images.assettype.com/afaqs%2F2024-02%2F20fc9069-c68a-4f36-ad12-ea3e7a5dae23%2FScreenshot_2024_02_05_145721.png?auto=format%2Ccompress&w=1200)
gumlet-images.assettype.com/afaqs%2F2024-02%2F20fc
![Blissclub launches #SportThatGirl campaign](https://media.assettype.com/knocksense%2F2023-09%2Ff892263d-f7fe-4d9f-90d1-80a716762c24%2F94343935_DFD3_4579_A3DF_B1FCF56B0282.jpeg)
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![Blissclub launches #SportThatGirl campaign](https://www.adgully.com/img/800/202402/your-paragraph-text-26.png.jpg)
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MAM Indian Television Dot Com
![Blissclub launches #SportThatGirl campaign](https://blissclub.com/cdn/shop/files/TUL_Lite_Black.jpg?v=1710326369&width=1080)
Campaign - New Launches
![Blissclub launches #SportThatGirl campaign](https://gumlet-images.assettype.com/afaqs%2F2023-11%2Fc92120de-84c0-43c0-8d55-a6e2ae00af30%2FAshwin_Sheth_Group_Lights_Up_Diwali_with_Compassion_for_Our_Furry_Friends___13_.png?format=webp&w=480&dpr=2.6)
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