The Agile Brand: Creating Authentic Relationships Between Companies and Consumers by Greg Kihlström
By A Mystery Man Writer
Description
Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.
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Marketing AI Profile: Greg Kihlström
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Greg Kihlstrom Customer Experience, Employee Experience
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Being Authentic in Business:A Comprehensive Guide - Carma Spence
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The Agile Brand™ with Greg Kihlström (@theagile_brand) / X
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Greg Kihlstrom
Greg Kihlstrom - The Agile Brand
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The Center of Experience: A blueprint for creating the experience
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The Agile Brand: Creating Authentic Relationships Between Companies and Consumers by Greg Kihlström
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