Betabrand CEO on Its Successful Shift from Menswear to Women's Work-From-Home Fashion
By A Mystery Man Writer
Description
How Betabrand built its $70 million DTC fashion business on humor and social engagement, pivoting now to meet the new work-from-home normal.
![Betabrand CEO on Its Successful Shift from Menswear to Women's Work-From-Home Fashion](https://uschamber-co.imgix.net/https%3A%2F%2Fs3.us-east-1.amazonaws.com%2Fco-assets%2Fassets%2Fimages%2FNeutrogena-hand-image-Skinstacks_4_-copy.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=78&w=800&s=ba2918806858c14830816df936bcf182)
The Leap CO- by US Chamber of Commerce
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How Betabrand Is Making It Cool To Be Uncool, by Brian Moylan, Matter
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Betabrand Makes Silicon Valley Style a Thing - Racked SF
You're Finally Going Back to the Office. What Are You Going to Wear? - WSJ
![Betabrand CEO on Its Successful Shift from Menswear to Women's Work-From-Home Fashion](https://s.hdnux.com/photos/50/57/45/10680679/9/rawImage.jpg)
Quick-change artist Betabrand
![Betabrand CEO on Its Successful Shift from Menswear to Women's Work-From-Home Fashion](https://s.hdnux.com/photos/53/51/43/11442396/5/rawImage.jpg)
Quick-change artist Betabrand
You're Finally Going Back to the Office. What Are You Going to Wear? - WSJ
![Betabrand CEO on Its Successful Shift from Menswear to Women's Work-From-Home Fashion](https://globalimagegrp.com/wp-content/uploads/2021/06/PHOTO-2021-09-08-17-42-33-577x1024.jpg)
Silicon Valley Business Casual: How to Dress for Success Dress Code - Global Image Group Silicon Valley Business Casual: How to Dress for Success Dress Code
![Betabrand CEO on Its Successful Shift from Menswear to Women's Work-From-Home Fashion](https://imageio.forbes.com/blogs-images/stephanrabimov/files/2018/03/the_suitsy__a_business_suit_onesie__12_3.jpg?height=416&width=711&fit=bounds)
Betabrand: Who's Calling the Shots On Fashion?
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