Asda registers 'George Home' but will it replace Living brand?, News
By A Mystery Man Writer
Description
Asda looks set to expand its George clothing brand into homeware.The retailer has registered the ‘George Home’ name with the Intellectual Property Office across all the main home appliance, clothing and electronic product categories, as well as under the domain name George.home.It is not yet clear whether George Home will
![Asda registers 'George Home' but will it replace Living brand?, News](https://dmrqkbkq8el9i.cloudfront.net/Pictures/380x253/4/8/6/34486_george-autumn.jpg)
Asda registers 'George Home' but will it replace Living brand
![Asda registers 'George Home' but will it replace Living brand?, News](https://imageio.forbes.com/specials-images/imageserve/647602ce3e7f4b57d87b69d7/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)
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Asda confirms some workers may still be waiting for correct pay
![Asda registers 'George Home' but will it replace Living brand?, News](https://hips.hearstapps.com/hmg-prod/images/stacey-solomon-george-home-asda-bedroom-66032cfad880a.jpg?crop=1xw:0.562152133580705xh;center,top&resize=1200:*)
Stacey Solomon's SS24 Homeware Range With George Home at Asda
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![Asda registers 'George Home' but will it replace Living brand?, News](https://static.independent.co.uk/2023/11/06/00/b040fa1e9ac250ee3656e42e6fa78589Y29udGVudHNlYXJjaGFwaSwxNjk5Mjc3OTUy-2.19063110.jpg)
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Gamified shopping: Asda ditches 'points' in new loyalty programme
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Asda launches elevated Exclusively at George offer
![Asda registers 'George Home' but will it replace Living brand?, News](https://ichef.bbci.co.uk/news/480/cpsprodpb/47A8/production/_118244381_asdanewproductsfinalag-11.jpg.webp)
Asda: George brand to sell second-hand clothing in shops
from
per adult (price varies by group size)