As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z
By A Mystery Man Writer
Description
With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z](https://static5.businessinsider.com/image/5c9521d909b6031e9677c225-800/richer%20poorer%20bralette%20review.jpg)
Underwear
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z](https://static4.businessinsider.com/image/5cb7510df599b626987cc357-865/4649202716118941022893733621948905719070720o.jpg)
ThirdLove
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/3AGFBOHLZBC6JL4SSX7IAZ5JSI.jpg)
ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z](https://mms.businesswire.com/media/20220425005120/en/1429087/5/ThirdLove_Primary_Logo_Black.jpg)
ThirdLove Acquires Kit Undergarments
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z](https://www.thirdlove.com/cdn/shop/files/VanessaTierneyPhotography_VTP_4841_900x.jpg?v=1650412750)
About Kit Undergarments – ThirdLove
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z](https://cdn.shopify.com/s/files/1/0305/6249/files/HOL23_PDP_OF_KINSPBRA_GREY_0065.jpg?v=1692728616)
Kinetic Adjustable Sports Bra – ThirdLove
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z](https://mms.businesswire.com/media/20210922005282/en/908660/4/thirdlove-active-launch.jpg)
ThirdLove Enters the Active Market After Years of Customer Demand
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z](https://img.businessoffashion.com/resizer/omrTtWJ0mAqCvBg_FAcgUXKKij4=/1200x630/filters:format(jpg):quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/E7WOUTUVD5EHLCSCDHFUBXHYUI.jpg)
ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments
![As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z](https://www.capitalism.com/wp-content/uploads/2023/06/Depositphotos_13777856_L-1024x682.jpg)
Entrepreneur Success Story: ThirdLove
ThirdLove Buys Kit Undergarments for Undisclosed Amount
from
per adult (price varies by group size)