Fashion 'Hauls' Are Wildly Popular on TikTok, but the Trend Faces a Backlash
By A Mystery Man Writer
Description
The TikTok haul hashtag has more than 7 billion views, but a growing number of users are criticizing the trend for encouraging overconsumption.
![Fashion 'Hauls' Are Wildly Popular on TikTok, but the Trend Faces a Backlash](https://wordpress.wbur.org/wp-content/uploads/2023/01/GettyImages-1400653470-1000x671.jpg)
Rebroadcast: How fast fashion and social media fuel a high consumption, low quality world
Bold Glamour' TikTok Effect Takes Photo-Manipulation to New Extremes - WSJ
![Fashion 'Hauls' Are Wildly Popular on TikTok, but the Trend Faces a Backlash](https://media.cnn.com/api/v1/images/stellar/prod/210628125054-03-noah-beck-fashion.jpg?q=w_2000,c_fill)
TikTok made Noah Beck inexplicably famous. Now he wants to break into high fashion
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What Makes Fashion Go Viral on TikTok
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Inside TikTok's Controversial Dupe Culture
![Fashion 'Hauls' Are Wildly Popular on TikTok, but the Trend Faces a Backlash](https://berkeleybeacon.com/wp-content/uploads/2024/02/tiktok-individuality-rachel-choi-1200x900.png)
Is TikTok the new fashion trend? - The Berkeley Beacon
![Fashion 'Hauls' Are Wildly Popular on TikTok, but the Trend Faces a Backlash](https://media.voguebusiness.com/photos/5f29a1c932cfc90b952854a6/16:9/w_2992,h_1683,c_limit/fashion-tik-tok-voguebus-bryant-camila-coelho-geraldine-torres-july-20-bundle-wide.jpg)
Fashion started warming up to TikTok. Then turbulence hit
![Fashion 'Hauls' Are Wildly Popular on TikTok, but the Trend Faces a Backlash](https://media.voguebusiness.com/photos/5f29a1cd32cfc90b952854a8/2:3/w_2560%2Cc_limit/fashion-tik-tok-voguebus-bryant-camila-coelho-geraldine-torres-july-20-story.jpg)
Fashion started warming up to TikTok. Then turbulence hit
![Fashion 'Hauls' Are Wildly Popular on TikTok, but the Trend Faces a Backlash](https://i.guim.co.uk/img/media/ba5034d22f3fd4b9cd8597879927b5f70eac9d72/0_299_6461_3879/master/6461.jpg?width=1200&height=900&quality=85&auto=format&fit=crop&s=abc6dc033ccc540f01e6dffd211de2a3)
Will TikTok's biggest styling hacks of 2023 work in real life?, Fashion
![Fashion 'Hauls' Are Wildly Popular on TikTok, but the Trend Faces a Backlash](https://media.npr.org/assets/img/2023/06/29/gettyimages-1244681603-ccf5b5dad7125fafa286ecdbc327a35db339c028.jpg)
Influencers face backlash after gushing over working conditions at Shein factory : NPR
How TikTok is influencing fashion cycles.
![Fashion 'Hauls' Are Wildly Popular on TikTok, but the Trend Faces a Backlash](https://ca-times.brightspotcdn.com/dims4/default/f77fb6b/2147483647/strip/true/crop/3000x2000+0+0/resize/2000x1333!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F44%2Fe4%2F052063b040dfb6124c89af43a5b7%2Fig-uggs-hero-02.jpg)
L.A. fashion trend analysis: It's time to reconsider Uggs - Los Angeles Times
![Fashion 'Hauls' Are Wildly Popular on TikTok, but the Trend Faces a Backlash](https://www.glossy.co/wp-content/uploads/sites/4/2023/03/TikTok-CEO-reactions.jpg?w=1140&h=521&crop=1)
Op-ed: The real TikTok threat is in Shops and cross-border commerce - Glossy
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